In the Office

Focus Group for Socks

We don’t usually like focus groups here at HM&P, but this one was different. While pitching a sock manufacturer, we got a little group together and asked a few questions. Very insightful.

One Response to “Focus Group for Socks”

  1. Stephanie says:

    Very insightful is right. You certainly got a good group of socks together. They were willing to speak their minds which is important with this kind of research. Some of the comments certainly confirmed assumptions I had made — i.e. socks worrying about being lost in a dryer.

    Thanks very much for sharing.

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