The Howard, Merrell & Partners public relations team recently returned from an outstanding showing at the 22nd SCAA 2010 Annual Exposition in Anaheim, California. Under sunny skies and giant palm trees, the team managed a fun-filled Welcome Reception sponsored solely by Gold-Level Sponsor, Georgia-Pacific Professional. The reception was one of the highlights of the event, featuring a cocktail hour and jammin’ band.
After enjoying the success of the reception, the team got down to business securing placements for Georgia-Pacific Professional in the show’s daily, The Morning Cup, and arranging media interviews with top-tier editors in the field. Interviews were secured publications such as Roast magazine, Specialty Coffee Retailer and CoffeeTalk magazine. The team also managed the Dixie® products display during the show, while the HM&P Social Media team ran all social media campaigns for the event.
It was a great trip and an overall success for the agency!