The most important thing to keep in mind when optimizing your website is the page title.
According to Chris Haddad, inbound marketing consultant at HubSpot, a page title is an important aspect search engines look at to figure out what the site is about. How effective or ineffective your page title is will determine how strongly it is pulled up in the appropriate search.
In his blog post, “Spilling SEO Juice: 3 Dos and Don’ts for Writing Great Page Titles”, Chris shares with readers a few tips on how to improve search engine optimization (SEO). Below I have shared Chris’s suggestions with my comments.
- Be specific: Think of one word to describe what your page is about and use that in the title.
- Be unique: If the pages on your website are specific to a topic, then you have room to be creative when writing a title. Take the keyword that describes your webpage and find a fun way to say it. However, make sure your creativity does not interfere with a productive search. Keep the attention on using creativity to emphasize the keyword.
- Be compelling: Not only do you need to be unique; your title has to pull potential viewers in. Create a title that gives a person a reason to visit your page.
- Be repetitive: Your title should not include “multiple variations” of the same keyword.
- Be long: You want all of your title to pull up in a search. Only half of your title will show if it is too long. More often than not, a viewer will not spend the time opening up a link to read the full title and determine if the page is relevant.
- Put your company name at the front: Search engines pull words from the beginning of the title. If you want to include your company name, put it after the part of the title that contains the keywords on the page. Otherwise, your website will not pull up in the appropriate searches.
In addition, I also believe it is important to create a custom domain name for your website. This way, you are ensured your website will pull up in specific searches and be among the top links to choose from. Also, keep your intended audience in mind. For instance, if your audience is highly involved in Twitter then improve your SEO on Twitter. By improving your SEO, you will be able to drive more traffic to your website.
For more information on improving your SEO, check out these blog posts:
SEO Marketing Hub, via HubSpot
9 Ways to Improve the SEO of Every Website You Design, via Six Revisions
Social Media and SEO: 5 Essential Steps to Success, via Mashable