This was an exciting show for Georgia-Pacific Professional as the company teamed up with the NRA to conduct research identifying the current recycling practices of restaurants as well as consumer demands and perceptions as they relate to restaurant sustainability habits. In conjunction with Starbucks, Georgia-Pacific Professional and NRA gave an insightful and informative presentation at the show to debut the results. The panel session also focused on a Chicago-based pilot recycling program in which Starbucks cups are sent to a Georgia-Pacific mill and recycled into napkins that are then sent back to Starbucks. John Mulcahy, vice president – strategy and category vision for Georgia-Pacific Professional, used the research and recycling program to support an industry call-to-action to increase participation in sustainability programs. (To download the full report, please visit: www.restaurantsrecycle.com)
Mo, Georgia-Pacific Professional’s VP of hygiene and chairman of cool, also accompanied us to the show. Mo helped welcome the 50+ attendees to the sustainability session, mingling with show attendees, taking pictures, passing out his very own business cards, demonstrating proper hand-sanitizing, as well as givingaway “I Met Mo” stickers and t-shirts. He rounded out the weekend cheering on the White Sox and eating hot dogs at U.S. Cellular Field with Georgia-Pacific Professional’s top customers.
Overall, Georgia-Pacific Professional had a fantastic time in Chi-town and , with the help of HM&P, was able to establish and nurture strong relationships at the NRA Show 2011. With the research results announcement and ongoing collaboration to establish recycling best practices for the foodservice industry, Georgia-Pacific Professional emerged as a top industry leader. The company was also able to build awareness of their innovative product lines among attendees and media, and give show participants some great entertainment with Mo.
NRA Show 2011 was a success!