In the Office

Weekly Wrap #5

1. 22 Eye-Catching Ways to Create QR Codes

You’ve seen them. The small little squares with geometric shapes at the bottom of advertisements, direct mail, or even receipts – QR Codes. By simply downloading an app on your smartphone, users have the ability to snap a photo of the code which will then take you a website, video or even coupon for a particular product. But not all QR Codes are just pasted on print ads. Businesses and agencies have begun to incorporate other mediums to develop these codes, using food, spray paint or even grass to help catch a person’s eye. SimplyZest.com posted the top 22 most eye-catching ways to develop a QR code. Take a look and see which one is your favorite!

2. Who Needs Brushes?

When working at an advertising agency, you are constantly surrounded by creative ideas, concepts and artwork. Several of our own team members at HM&P even have been gracious enough to share and display their pieces in our café gallery. When a fellow co-worker shared a video about a Toronto-based artist named Amy Shackelton, I was shocked to see her secret aesthetic, she doesn’t use paint brushes! Check out this video of Amy working on one of her newest urban landscape pieces, “Terraced City”.

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3. Facebook’s New Auto-sharing Features Could Expose Your Online Activity

Mark Zuckerberg’s Facebook update announcement last week has generated a lot of buzz among users and the media. From the redesigned profile page to the new timeline feed, the majority of users will end up adapting to the new updates and continue to check their profile. However, users should be aware of the new auto-sharing feature that automatically shares what you’re doing on Facebook-connected apps. Instead of having to “Like” something to share it, users can click “Add to Timeline” on any website or app. The app will then have permission to share your activity with your Facebook friends including news articles you read online, viewed videos or even the music you listen to. Learn more here about this new feature and how you can adjust your privacy setting to help protect you from sharing your online activity with your fellow Facebook friends.

4. Study: PR is the second-most-caffeinated profession

In honor of yesterday’s National Coffee Day, I thought that this article from PRDaily.com was perfect for this week’s Weekly Wrap Up. As my fellow PR companions can attest to, there is never a dull moment in the life of public relations executive. That’s why I wasn’t surprised that a recent study from Dunkin’ Donuts and Career Builder ranked PR/Marketing professionals as the second-most-caffeinated profession “who need coffee to get through the daily grind”.  I guess that’s why there was a 20+ email chain going around the office about the new Starbucks opening around the corner from our office?

5. UC Berkeley Scientists Reconstruct Brains’ Visions Into Digital Video

Last week, UC Berkeley reported a breakthrough that paves the way for reproducing the movies inside our heads. There was a lot of discussion around of office about this new report. Here’s what our COO and SVP of Media Assets, Donna Mercer, thought about this new technological advancement:

“Yes, a lot of us are movie/video producers. We do it all day long; take in information and rewrite it into our own personal stories that potentially look nothing like the input. While we want to believe we are totally rational in the way we see and interpret our world, we are in fact emotional creatures that take in bits and pieces of input and reconstruct it for our reality. While the research addresses applications for stroke and coma victims, just to mention a few, I wondered if the technology could be made cheap and accessible enough to work for the field of marketing and communications and what might it tell us? Possibly it could give us the opportunity to see if our communications actually get into people’s heads, then we might see how the input resides in their mind movie. How distorted or clear is the reprocessed imagery and how does the imagery translate with different demographic audiences.“

To learn more about this new system, click here.

 

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