Week In Marketing: April Fools, Multicultural Trends, Oldvertsing, Controversial Ads, Subway Campaign
April Fools’ Best Brand Pranks
April Fool’s Day is always an opportunity for brands to prank consumers. AdWeek highlighted this year’s best pranks. From Dorito water, Burger King Whopper Cologne, to Chegg’s new energy drink Chugg – these brands outdid themselves!
Top Multicultural Trends
Hispanics continue to be among the top target audiences for brands. They have a purchasing power of $1.5 trillion and an expected population of 130 million by 2030. They’re a monumental force on social media, too. There are five trends brands should follow: Social Listening, Live Streaming, Storytelling, Influencer Marketing and Defining Diversity.
Brands around the world Are changing the way they portray seniors. Take Reebok for example. Their a new brand ambassador in China isn’t a taut young athlete, a muscular sports star or a dewy-cheeked model. It’s Wang Deshun, an 80-year-old grandfather who became an instant star after baring his super-ripped torso on the runway at Beijing Fashion Week in 2015.
It’s not bad when ads make you think. But it is bad when viewers ask — What were they thinking?
Pepsi released a new ad as part of their campaign featuring Kendall Jenner and Twitter users are not impressed. The “Live for Now” campaign is meant to celebrate moments that inspire “living in the now.” The two-and-a-half minute clip shows a peaceful protest that draws people in. Kendall Jenner is featured as a model leaving work to join the protest. What? Twitter users are not impressed, or convinced the soda company’s motives are have good intentions.
The beauty brand, Nivea’s invisible deodorant ad “Keep it clean, keep bright. Don’t let anything ruin it #Invisible” featured a risky and not thought through slogan: “white is purity.” The ad has since been removed due to concerns of the racial insensitive slogan. The beauty brand has since released an apology for the misleading message.
Sexual Harassment Campaign Leaves Lasting Impression
A molded penis on a subway seat served as a powerful representation for abuse that occurs on the subway. According to UN Women, “nine of every 10 women in the Mexican capital have been subjected to some type of sexual abuse riding the subway.” After just 12 days the YouTube video had more than 800,000 views.