In the Office

Teamwork Makes The Dream Work

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What does it mean to be the greatest? Winning the most awards? Receiving the highest honors? Having the largest fan base?  Well, according to arguably the greatest basketball player in history, Michael Jordan, it all comes down to teamwork. “Who is the greatest?” is the wrong question. What we really should be asking is, “What team is the greatest?”

At Howard/Merrell, we also strive to be the greatest. Not only by presenting a show stopping performance at game time, but through collaboration and teamwork every day. We know the final product is important, and believe we have created some of the best work out there for our clients. However, we also know that it’s important to not only question the final product for greatness, but the process as well. So, through hard work and collaboration between some of the most talented public relations, social media, advertising, creative and media professionals around, we join Jordan in his belief that determining greatness lies in the team.

Thanks to Lorenzo Dickerson here at Howard/Merrell for sharing this video of Jordan’s wise words, and no hard feelings to you LeBron James fans.

#AwesomeSauce

The perfect mixture of advertising, social media, public relations and creative.

The perfect mixture of advertising, social media, public relations and creative.

Howard/Merrell is an organization concerned with detail. We take on projects with enthusiasm and determination to not only meet clients’ expectations, but to completely blow them away. How do we do this? With attention to detail.

Just as a great chef doesn’t simply chop, cook and serve, we at Howard/Merrell do not simply listen, implement and record. The same type of finesse that goes into creating a 5 star savory masterpiece is used in our dedication to client satisfaction. While a chef presents the perfect blend of vegetables, meats, starches and sweets to complete a meal, Howard/Merrell is dedicated to combining advertising, public relations, social media, creative, and more to develop a perfect mixture for client satisfaction.

So, when asked what hashtag best describes Howard/Merrell and why, Amanda Frasca here in our office, replied with the perfect response that encapsulates the company’s 5 star sensibility:

Sauce is commonly used to up the flavor profile of food. It’s something that takes time to perfect, can be complex, yet it completes a dish and adds that final touch of finesse. It’s that something you always remember and go back to. It’s that final taste of deliciousness that leaves you wanting more. What we do at H/M is very similar. We are a full-service agency that offers a wide variety of services. We are strategic thinkers from various backgrounds. We come together to create campaigns that, like a sauce, are made up of many parts. When those parts blend together, the end result is something that lingers, is remember-able and leaves you wanting more. The end result is something awesome.

#AwesomeSauce

Best Of Both Worlds

KIOTI’s new Tier 4 tractors offer more power on less fuel. That’s big news. So to tell people about it, we just launched a big campaign that includes print and digital advertising, TV, radio, web videos, dealer merchandising, PR and the Best Of Both Worlds microsite. The microsite features parallax scrolling with animation and video that walks the viewer through the excitement of Tier 4 technology and introduces the new tractor lineup. Check it out at kiotitier4.com

 

Tier4 Microsite

 

Shouting from the Rooftop for our New Client

We shall do good work, at a profit if we can, at a loss if we must, but always good work.

That is the motto the Baker Roofing Company has stood behind since 1915. The company has a rich heritage. Their employees have great stories to tell. And, the work is top-notch as well as beautiful.

We’re proud to announce we are Baker Roofing Company’s agency of record!

Kansas Statehouse

Kansas Statehouse

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Weekly Wrap-up #124

From Instagram to Volkswagen, this week saw a wide range of announcements and advertisements. Check out all the details in this week’s edition of the weekly wrap-up.

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Weekly Wrap-up #123

This week saw a lot of news about effective campaigns as well as opportunities for brand growth. Get caught up with the latest edition of the weekly wrap-up.

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#ReturnOnEmotion

A positive return on emotion.

A positive return on emotion.

We at Howard/Merrell are different than other full-service advertising and communications agencies. We’re different because of the underlying values that drive our business. Of course we want to learn about our clients goals, and we strive to exceed expectations of excellent service. However, we take this business one step further, emphasizing human emotion as the cornerstone of successful, effective communication.

Branding must be relevant, self-expressive, functional, and valuable. However, what many people don’t realize is that branding evokes emotion. And emotion drives 90% of buying behavior. We’ve learned that to create this emotional response, brands must be part of a story that binds public relations, social media, advertising, media, and research. Stories evoke emotion, and emotion drives success.

So, its no surprise that after asking our employees what #hashtag best describes working at Howard/Merrell, we got this response:

We’ve always believed that the best, most effective communication is inspired by unique insights into human emotion. It’s a science we’ve turned into an art, and we’ve found there’s no better way to profoundly transform a client’s business.

#ReturnOnEmotion

Solving the puzzle for PEL

PEL, a national supplier of orthotics and prosthetics, has been around for years. New ownership saw it was time to rejuvenate things and create a brand that could compete in today’s marketplace. We’re helping them do that by connecting with the customer in a much more meaningful way than just showing product shots. Integrated campaign includes new brand identity, website redesign, PR, sales sheets, digital advertising and print ads.

PEL Hiker

 

Weekly Wrap-Up #122

This week saw the release of new ad campaigns, from luxury cars to fast food, as well as brand disasters and makeovers. Get caught up on this week’s industry happenings with the latest edition of the wrap-up.

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Weekly Wrap-up #121

This week saw the release of new studies and the introduction of new ventures. Get caught up with the latest edition of the Weekly Wrap-up.

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