In the Office

Week In Marketing: Racist Tweet, #ImNoAngel, Social Media News

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1. Clorox Tries to “Bleach Away” Potentially Racist Tweet
As racially diverse emojis were added to iOS Thursday, Clorox sent out a Tweet showing a bottle of its bleach made up of emojis with the text, “New emojis are alright but where’s the bleach.” Many took to Twitter, enraged by what seemed to be a racist comment by Clorox. Later, Clorox tweeted apologizing for the confusion and stating it wished it could “bleach away” the comment. Clorox explained that the tweet was meant to be about the tubs, toilets and glasses that could use some bleaching.

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Meet Lori Kramerson

Howard Merrell Account Project Management

Welcome to Lori Kramerson, our new Project Manager.

In this position, Lori manages project timelines, coordinates the traffic process and workflow and ensures all projects are completed on time and within budget. She works with everyone here no matter the discipline – Creative, Media Planning, Interactive, Public Relations, Social Media, Marketing Research and Analytics.

Lori keeps us all in line and bakes cookies for us too! (Even though that is not in the official job description.)

Before joining our family, Lori served as Studio Manager at Rosa + Rosa Studio, Inc., where she produced photography shoots for a top-tier team of photographers and clients including Apple, Bulgari, and W Magazine.

Coming to us straight from Brooklyn, we are thrilled to have Lori on board!

Learn more about Lori in this press release.

Howard/Merrell captures real people telling emotional stories for Genworth Mortgage Insurance.

Genworth Web Videos
Buying the perfect house is a pretty special moment in life. Of course, you have to find that house first. Then you have to get through the closing. In this web video series we created for Genworth Mortgage Insurance, real homeowners share their home-buying stories and along with it, their emotions. We shot these with the great Charles Gupton. All editing done in house.

“..nothing moves as quickly and spreads so far as a good story.” 

- Frank Chimero.

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Howard/Merrell Taps into Emotion in Latest Kioti Tractor Ad. Not bad.

Television ad shot in North Carolina. Production Company – Element Productions. Director – Charles Wittenmeier. A son turns his father into a Kioti Tractor lover.

Calling All Intern Candidates!

HowardMerrell intern

Are you a responsible, motivated, hardworking individual? Do you like to write, conduct research on the internet, and do some creative thinking? Are you ready to get some hands-on experience in the field of Public Relations, Social Media or Advertising? If so, you should consider applying for an internship with us this summer.

We are looking for interns to work 10 – 25 hours a week. We prefer students who have taken a few communications classes and/or have some previous internship experience.

If you are an eligible candidate, please send your resume to sstyons@howardmerrell.com

Image Credit.

Week In Marketing: Content Strategy, Google Algorithm, Social Media, Amazon Drones

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1. Starbucks’ “Race Together” Campaign Backfires
Starbucks’ “Race Together” campaign was created to get customers talking about racial issues, as baristas were encouraged to write the words “Race Together” on the coffee cups. The campaign has been criticized on Twitter using #RaceTogether, mainly targeting their lack of diversity in leadership and the locations of their stores. Starbucks has previously raised social issues such as gay rights and guns, which had been received positively by its widely liberal audience.

2. Disappearing Content
Content marketing requires strategy and attention to detail. But even after you publishing your article, it’s important to keep up your visibility as social streams move quickly through content. There are various ways to keep your content from disappearing into the stream of content and allow it to be continually found.

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Market Research: 6 Questions to Answer Before Creating an Ad Campaign

Over the years,advertising that targets customers market research has proven itself to be an invaluable asset to the ad industry, but what exactly makes it so beneficial?

Market research can answer questions that ultimately save a company both time and money. While market research offers a wide variety of solutions, one of the most important outcomes is that it guides the creation of highly targeted advertising campaigns. This allows a business to communicate directly with their target audience and to know what types of media and content both reach and persuade their audience. This can be achieved by answering vital questions such as: More »

Week In Marketing: Apple Watch, Latest with Instagram, Facebook & Snapchat, #InternationalWomensDay,

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1. Marketers Now Post More on Instagram than Facebook

A new report shows that brands now post more on Instagram than Facebook. The photo-sharing app has become popular because content is more visible and guaranteed to be seen in users’ feeds, unlike Facebook in which brands have to pay to promote their posts. Instagram now boats more than 300 million users – many of whom belong to the coveted millennial audience that is often hard to reach.

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The Week In Marketing: Twitter Videos, #Dress, Instagram News, and Facebook Ads

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1. Instagram Creates ‘Carousel ads’
Instagram has introduced a new form of advertising that allows readers to swipe left to learn more about the brand or product. These ‘carousel ads’ have been called a digital version of multi-page advertising spreads in magazines. The ads were created as a way to share a sequenced story. “For instance, a fashion company could use the carousel to deconstruct the individual products in a ‘look,'” according to a blog post by Instagram.

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The Week in Marketing: Online Ad View Standard, #TheDress, The Oscars, Instagram

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1. Marketing of Brands Wins Big During Oscars

Lego, Farmers Insurance and Cadillac came home as the big marketing winners of the night during the airing of the Oscars this week. Lego was able to not only have a song from The Lego Movie nominated for an Oscar, but also gave out Lego replicas of the famous Oscar statues to key audience members.

Farmers Insurance gained positive attention when its spokesperson, J.K. Simmons won an Oscar and host Neil Patrick Harris hummed the insurance company’s jingle. Cadillac delivered the best media effort during the airing of the Oscars, showcasing the brand’s new attitude that it has begun rolling out.

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