Airport and presidential news, the latest with femvertising, and more – all in this week’s wrap-up.
1. London Airport Makes “Across the Miles” Campaign Personal
Holidays can be hard for those who are not able to be with their loved ones. With that in mind, Docklands Airport developed the “Across the Miles” campaign that allows people to send personalized video messages from the London airport to their friends and family. The airport set up a log cabin in the departure lounge complete with elf helpers encouraging passengers to record their messages in front of a festive backdrop. The campaign is being shared across social channels through a promotional video.
This week was all about the power of advertising – from backlash to overwhelming emotion, the power of the industry is clearer than ever.
1. Coca-Cola milk brand attacked for new add campaign
Last month, Coca-Cola launched an ad campaign that featured pin-up style women dressed in milk. The new Fairlife milk brand has since been labeled offensive and sexist to many viewers. Many complain that the ads are in poor taste and depict the brand’s lack of respect for women, further referencing the Marilyn Monroe-style dresses made of milk splashes. Rather than issue an apology, the company pulled the ads and issued a statement mentioning a potential new campaign.
In this Weekly Wrap-Up, read about what companies are doing to build their brand awareness and increase sales this holiday season.
1. New York Subway Riders Able to Find Holiday Gifts During Commute
Earlier this week Amazon began advertising on the large digital kiosks that are located in the New York subway stations. These digital screens allow customers to swipe through holiday gifts to learn details about the product. If customers find a product they would like they can use the digital screen to scan a QR code or send a text message to their phone with a link of where to buy the product. The promotions will end on December 23rd, as that is the last day to purchase an item and receive it before Christmas.
This week’s wrap-up includes the latest with Whole Foods, Target, SnapChat, Spotify and User-generated content. Check it out:
Snapchat Creates Snapcash
Snapchat has teamed up with credit card processing company Square to allow users to transfer cash to each other. Snapchat’s money-spending service is not a surprise as the application has been expected to enter e-commerce for a while now. By swiping into chat, typing a dollar sign, and entering the amount, Snapcash provides users with a simple way to pay.
From perfect bodies to server crashes to finally being able to edit captions, here’s what been going on this week.
1. Obama weighs in on the net neutrality debate
Obama posted a statement and video on Monday weighing in on the ongoing net neutrality debate. He stated that the Internet was founded on the principles of “openness, fairness, and freedom”, and he shared his intentions to protect the Internet. He calls for the Federal Communication Commission to recognize that the Internet is essential for communication and life. Obama’s statement has created an awkward relationship with FCC Chairman Tom Wheeler’s statements. Obama appointed Wheeler in mid-2013, however the two are now advocating for different stances in the net neutrality debate.
Sugar, salt and other interesting news in this week’s Weekly Wrap-Up. Check it out:
1. Get March Madness Viewers Off Their Second Screen Devices
During March Madness season customized advertisements attracted viewers back to their TV from their second-screen devices. Time Warner MediaLab found custom ads brought viewers back to the game. Check out the infographic about this study.
We’re excited to be named agency of record for Eschelon Experiences, a premier North Carolina restaurant group.
This week’s headlines include information like cool campaigns, the golf world, and what readers look for in articles.
1. Creative Campaigns Pay Off
Creative campaigns are 11 times more effective than campaigns that do not win creative awards, according to an IPA report. The report showed that these creative ads are more effective due to the greater “buzz” effect. Hamish Pringle, director general of the IPA, believes that lowering costs will also lower effectiveness of campaigns.
What are the stories behind these hashtags? #dontdriveanddrive, #bendgate, #budweiserdog, #trendsintechworld, #webrooming, #connectedcars Find out in the Weekly Wrap-Up!
Imagine you are faced with a decision. You are shopping for a new car, and you have two options. First, you have a fairly nice used car in good condition. It will get you where you need to go without having any problems and, best of all, it is within your budget. Your second option is the newest model of luxury cars with all of the most desirable amenities, but it is slightly over your budget.
What do you do?