Over the years, market research has proven itself to be an invaluable asset to the ad industry, but what exactly makes it so beneficial?
Market research can answer questions that ultimately save a company both time and money. While market research offers a wide variety of solutions, one of the most important outcomes is that it guides the creation of highly targeted advertising campaigns. This allows a business to communicate directly with their target audience and to know what types of media and content both reach and persuade their audience. This can be achieved by answering vital questions such as: More »
Week In Marketing: Apple Watch, Latest with Instagram, Facebook & Snapchat, #InternationalWomensDay,
1. Marketers Now Post More on Instagram than Facebook
A new report shows that brands now post more on Instagram than Facebook. The photo-sharing app has become popular because content is more visible and guaranteed to be seen in users’ feeds, unlike Facebook in which brands have to pay to promote their posts. Instagram now boats more than 300 million users – many of whom belong to the coveted millennial audience that is often hard to reach.
1. Instagram Creates ‘Carousel ads’
Instagram has introduced a new form of advertising that allows readers to swipe left to learn more about the brand or product. These ‘carousel ads’ have been called a digital version of multi-page advertising spreads in magazines. The ads were created as a way to share a sequenced story. “For instance, a fashion company could use the carousel to deconstruct the individual products in a ‘look,'” according to a blog post by Instagram.
1. Marketing of Brands Wins Big During Oscars
Lego, Farmers Insurance and Cadillac came home as the big marketing winners of the night during the airing of the Oscars this week. Lego was able to not only have a song from The Lego Movie nominated for an Oscar, but also gave out Lego replicas of the famous Oscar statues to key audience members.
Farmers Insurance gained positive attention when its spokesperson, J.K. Simmons won an Oscar and host Neil Patrick Harris hummed the insurance company’s jingle. Cadillac delivered the best media effort during the airing of the Oscars, showcasing the brand’s new attitude that it has begun rolling out.
1. Facebook to Introduce New Cinemagraph Ad Format
In a world full of advertisements and endless content, it can be a challenge to captivate an audience and keep viewers interested. Facebook is attempting to combat this challenge by introducing a new ad format, called cinemagraphs. A cinemagraph is a half-video, half-photograph concept that digital marketing experts say will be able to fascinate audiences in a way that standard ads cannot. Facebook is trying to encourage advertisers to create more of these ads to display on both Facebook and photo-sharing network, Instagram. Facebook and Instagram both have a feature that allows videos to automatically play while scrolling through the feed, making this type of ad ideal for advertisers.
1. Brian Williams Apologizes for Inaccurate Statement
NBC Nightly News anchor, Brian Williams apologized Wednesday night to Stars and Stripes for an inaccurate statement made on- air last Friday. Williams said he was a passenger in a helicopter that was brought down by enemy fire while covering the 2003 invasion of Iraq. Truthfully, Williams was in a helicopter following the one that was shot down. Was Williams’ apology effective? Watch the video here and decide for yourself.
1. Brands Take Advantage of #Blizzardof2015 with Real-Time Marketing
Real-time marketing is a popular trend among today’s marketers. Brands are getting smarter about leveraging sensationalized events such as the latest snowstorm or State of the Union Address as an opportunity to get their name out. The latest use of this technique came this week with #Snowmageddon2015, also known as #Blizzardof2015. The snowstorm might not have been historic as it was predicted to be, but that didn’t stop brands from seeing the opportunity at hand. Dairy Queen, DiGiorno Pizza, Honda, McDonald’s, and Netflix are just some of the notable brands that took advantage of the snowfall.
#Facebook, #SuperBowlCommercials, #DeflateGate, #SOTU, and #PR — All in this week’s #WeeklyWrapUp.
1. PR Professor Says PR Students No Longer Need Advanced Writing Classes
Last week, Shannon Bowen, a professor at the University of South Carolina, stirred up some controversy by saying that current PR majors no longer need to worry about taking advanced writing courses to prepare for the professional world. Bowen argues that the PR field has shifted its focus more on the management side, and that time could be spent taking classes related to this instead. Despite Bowen’s suggestion, several PR sites including PRNewser have argued that writing is now more important than ever in the field due to the varied types of content now having to be drafted by professionals.
The Super Bowl is the premier sporting and television event of the year, with over 100 million viewers who tune in to watch football’s best duke it out on the gridiron. But even with this huge audience, many still wonder why a 30 second commercial spot costs upwards of $4 million.
This one is pretty obvious, but the Super Bowl garners an enormous number of viewers. In 2013, it had a bigger audience than the biggest movie (The Hunger Games: Catching Fire), most watched show on television (NCIS), and most popular album (Justin Timberlake’s “The 20/20 Experience”) combined. If you’re trying to get a lot of people to see your ad, the Super Bowl is the way to do it.
This week’s Wrap-Up includes news about Obama, McDonalds and the latest with LinkedIn. Enjoy!
1. Snapchat Charges Top Dollar for Ads
The young, but very popular picture and video app has been reported to charge $750,000 for advertising spots on users’ recent feeds. While Snapchat has refused to comment, multiple brands have expressed their disinterest in paying the premium for pictures and videos that will fade away after one day. While the app can garner tens of millions of views per day and has an average of 100 million users per month, there are many drawbacks to advertising with the app. Critics have been quick to emphasize the age of Snapchat, taking into account the speed with which it has grown; however, for now, brands are having a hard time wrapping their heads around the big bucks.