In the Office

Weekly Wrap-up #124

From Instagram to Volkswagen, this week saw a wide range of announcements and advertisements. Check out all the details in this week’s edition of the weekly wrap-up.

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Weekly Wrap-up #123

This week saw a lot of news about effective campaigns as well as opportunities for brand growth. Get caught up with the latest edition of the weekly wrap-up.

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A positive return on emotion.

A positive return on emotion.

We at Howard/Merrell are different than other full-service advertising and communications agencies. We’re different because of the underlying values that drive our business. Of course we want to learn about our clients goals, and we strive to exceed expectations of excellent service. However, we take this business one step further, emphasizing human emotion as the cornerstone of successful, effective communication.

Branding must be relevant, self-expressive, functional, and valuable. However, what many people don’t realize is that branding evokes emotion. And emotion drives 90% of buying behavior. We’ve learned that to create this emotional response, brands must be part of a story that binds public relations, social media, advertising, media, and research. Stories evoke emotion, and emotion drives success.

So, its no surprise that after asking our employees what #hashtag best describes working at Howard/Merrell, we got this response:

We’ve always believed that the best, most effective communication is inspired by unique insights into human emotion. It’s a science we’ve turned into an art, and we’ve found there’s no better way to profoundly transform a client’s business.


Solving the puzzle for PEL

PEL, a national supplier of orthotics and prosthetics, has been around for years. New ownership saw it was time to rejuvenate things and create a brand that could compete in today’s marketplace. We’re helping them do that by connecting with the customer in a much more meaningful way than just showing product shots. Integrated campaign includes new brand identity, website redesign, PR, sales sheets, digital advertising and print ads.

PEL Hiker


Weekly Wrap-Up #122

This week saw the release of new ad campaigns, from luxury cars to fast food, as well as brand disasters and makeovers. Get caught up on this week’s industry happenings with the latest edition of the wrap-up.

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Weekly Wrap-up #121

This week saw the release of new studies and the introduction of new ventures. Get caught up with the latest edition of the Weekly Wrap-up.

More »

Weekly Wrap-Up #120

From Hilton to Snapchat, it’s been a week full of apologies and announcements. Get all the details in the latest edition of the weekly wrap-up.
More »

Congratulations Jess!

Jessica Guiton has been promoted to Account Executive.

In her new role, Jess will lead in the development and management of integrated campaigns that involve advertising, media planning and buying, website development, tradeshow support, public relations, social media, market research and analytics.

A strategic thinker, Jess has demonstrated strengths in managing integrated brand campaigns and works hard to maximize campaign performance. She has already helped drive successful projects for her clients which include CORDURA® fabric, Solair Shade Solutions, Ajinomoto, Genworth Mortgage Insurance and Step2 toys.

This is a well-deserved promotion. Congratulations to Jess!

Using Mobile To Enhance The Effectiveness Of Brick And Mortar Retail

Since the arrival of online shopping, brick and mortar stores have struggled to maintain their traffic and sales numbers. Online shopping is easier, and usually less expensive. So how are retailers supposed to keep up? Many brands have capitalized on the massive increase in smartphone usage in order to attract new customers and enhance the in-store shopping experience. Here are some examples of some cutting-edge brands that are connecting the online and in-store experiences for their customers. More »

We’d like to thank the people in the balcony.

It was a good week for Howard/Merrell creative. We found out we won two W3 Awards – one for our KIOTI Tractor website and one for our KIOTI tractor UFO digital banner ad. We also heard our Cheese Grater ad for CORDURA fabric won a Graphis Award. It’s nice to see all the hard work by so many team members recognized in such a positive way by industry experts. It’s even nicer to know that our work stacks up against work being done from all around the world. Great job everybody. And congratulations to all our friends at KIOTI tractors and CORDURA fabric. We couldn’t have done it without you.