In the Office

Wanted: Durability

Our client CORDURA® brand, known for its durable fabrics, is on the search for those people who exhibit durability in their own lives.

This month, The Gear Junkie, a well-known online product review and news website for the outdoor industry, presents ‘The CORDURA® brand Search for the Most Durable Person” contest, encouraging outdoor enthusiasts to submit anecdotes telling why they believe they are a durable person.

What is a durable story? Overcoming challenges, injury, setbacks in the outdoors and in life in general. You don’t have to be a champion rock climber, or marathoner. The sky is the limit as we know durability can take many forms.

The grand-prize winner will receive an all-expense-paid trip to Salt Lake City, Utah, in August during the 2011 Outdoor Retailer trade show, which we attend with the client twice a year.

So far we have received some amazing stories, from mountain rescues, to Ironman champions, to cancer survivors, to “mud diving” in a North Carolina swamp. Check out some of the entries here.

Do you or someone you know exude durability? Enter with a story, photo or video submission here. Hurry, contest ends May 31!

Looking forward to see who will be crowned “Most Durable”!



When not doing interactive… Pt. 4

Footage from 2010 All Levels Stepping Contest in Clemmons, NC on April 11 dancing with my instructor. We did not win, but it’s very good to see my progression from the contest a year ago when I’d first started (see When not doing Interactive).

Your Winning Cartoon Caption

Every Monday, the New Yorker Magazine holds a Cartoon Caption Writing Contest. The Qualified Winner of each Cartoon Caption Contest will receive a print of the cartoon, with the caption, signed by the artist who drew the cartoon (the “Prize”).

The deadline for this week’s contest is Sunday March 29th. Here’s the cartoon and my lame entry:



“Number 1. Thou shalt not eat MSG.”


C’mon you can do better than a hack copywriter.

Here’s the link to the actual  contest:

New Yorker Cartoon Caption Contest