In the Office

Weekly Wrap #8

1. Like-Gating: The Art of Reaching the Facebook Masses

Businesses already utilizing Facebook as a key player in their advertising strategy have one more technique to add to their list. “Like-gating” is Facebook’s way of allowing a business to hide content on their page, with the promise that the simple click of the “Like” button will unveil precious incentives and exclusive content. The problem critics see: how will a consumer know if you “like” the business without getting all of the information upfront? See if you would “like” Hubspot Blog’s 5 examples of successful “Like-Gating”.

2. Personal Smart Phones Join the Workplace

Not long ago was the use of an employee’s personal cell at the workplace a taboo. A recent trend brought on by the recommendation of the CTIA shows that this may be happening more often than not. Ragan.com reports that “According to research from 451 Group, more than 70 percent of companies surveyed already allow their employees to use their own mobile devices for work.” With concerns of plan payment and protection of both company and employee privacy, the erasing of phone boundary between work and home may not be as convenient as many want to believe. Although the idea of using your own phone in and out of the office sounds tempting, would you want both areas of your life joined under one number?

Read more here.

3. Do Women Unintentionally Harm Their Own Careers?

As a woman entering the beginning stages of my career, my initial response to the Harvard Business Review article was “Impossible.” Yet with the accompaniment of this week’s discussion on the Today Show, the topic of women standing up for their worth in the workplace, or lack there of, seems to be on of heightened interest. The HBR article looks at a study that cites four “specific low-confidence behaviors” as contributing factors to the unintentional stunt to a woman’s career:

  • Being overly modest
  • Not asking
  • Blending in
  • Remaining Silent

For further detail and to see if you agree with the findings of the study, visit the Harvard Business Review blog.

4. Moms Enter the Facebook Mix

I’ve noticed that the majority of my friends have had to face the same dilemma at some point in their social networking lifetime: To friend, or not to friend, your mother on Facebook. Emarketer takes a deeper look into the logistics of mothers using Facebook on a regula

r basis, and estimate that 23 million US moms are on the site this year. With mothers, fathers, and other relatives entering the Facebook world, many users are forced to look at what they post and respond to with more care. Could this social networking mom overload help members finally pay attention to advice social media experts have been preaching for years? With the graphics to prove the mother-to-Facebook rise, lets hope so.

5. Who Is This Siri?

With the recent launch of Apple’s new iPhone 4S has come non-stop discussion of its most coveted feature; Siri. Siri acts as a personal assistant to those operating the phone, answering voice-activated commands and questions. VentureBeat’s review of the new software explains it as “More than a smarter version of the iPhone’s previous voice command feature, Siri represents the first step towards widespread adoption of consumer artificial intelligence (AI). It’s the beginning of something that will fundamentally change the way we live with our computing devices over the coming years.”

See more of what Siri can do here.

Image via - S**t That Siri Says