In the Office

Only Burger showcases great food – and social media marketing

What do you get when you combine delicious burgers with Twitter?

Here in the Triangle, the answer to that equation would be Only Burger, a local food truck that just narrowly missed winning a recent Food Network contest. (“The most delicious lunch hour ever” would also be a viable answer.)

What these trucks lack in terms of brick and mortar, they make up in taste and social media savvy. Jess Redman, Sarah Findle and I – three fourths of the HM&P social media team – always have an eye on Twitter for our clients, which is how we caught that @OnlyBurger would be at a Raleigh office park two weeks ago. In addition to tweeting out its daily stops, foodies can also check in at the different stops on location-based services such as Foursquare.

UNC-TV also dropped by during our lunch visit as part of a story the station was developing around the food truck trend. We took a breather from downing our food to talk about what influence social media has had on the food truck trend:

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Special thanks to Rob Holliday over at UNC-TV. Follow him on Twitter at @robreports.

Personalized infographics

I love a good infographic – from The State of the Internet and Fanboys: A Field Guide to Facebook’s Maze of Privacy Settings and Sci-Fi Movie Quotes in graphic form – I like getting statistical information in an easy-to-understand, well-designed (and sometimes humorous) snapshot.

You’ll notice all of the infographics above link to Cool Infographics, one of my favorite blogs to mine for new images. It alerted me to Ionz, a digital branding company that has an interactive, DIY infographic creator set up on its site. More »

Social media and…agriculture?

What’s the first thing that comes to your mind when you think about social media – Is it Mashable? Twitter? The latest news (and N.C. sensation) about Apple and its iPhone?

For a growing part of the online community, social media also goes hand in hand with cows and corn. The agriculture industry has embraced online tools such as Twitter chats, Facebook pages and live-blogging to promote the people that take food from the farm to our forks. More »