In the Office

The Week In Marketing: Twitter Videos, #Dress, Instagram News, and Facebook Ads


1. Instagram Creates ‘Carousel ads’
Instagram has introduced a new form of advertising that allows readers to swipe left to learn more about the brand or product. These ‘carousel ads’ have been called a digital version of multi-page advertising spreads in magazines. The ads were created as a way to share a sequenced story. “For instance, a fashion company could use the carousel to deconstruct the individual products in a ‘look,'” according to a blog post by Instagram.

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The Week in Marketing: Online Ad View Standard, #TheDress, The Oscars, Instagram


1. Marketing of Brands Wins Big During Oscars

Lego, Farmers Insurance and Cadillac came home as the big marketing winners of the night during the airing of the Oscars this week. Lego was able to not only have a song from The Lego Movie nominated for an Oscar, but also gave out Lego replicas of the famous Oscar statues to key audience members.

Farmers Insurance gained positive attention when its spokesperson, J.K. Simmons won an Oscar and host Neil Patrick Harris hummed the insurance company’s jingle. Cadillac delivered the best media effort during the airing of the Oscars, showcasing the brand’s new attitude that it has begun rolling out.

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Congratulations to Amy!


Amy Needham has been promoted to Management Supervisor.

Since joining the Howard/Merrell family more than a year ago, Amy has led complex marketing campaigns, managed media, customer and partner meetings, as well as counseled clients on strategic plans, product launches, crisis situations and national events. Managing a number of accounts including CORDURA®, Ajinomoto and National Humanities Center, Amy works hard to always do the right thing for the client and the agency.

She is a leader and a team player, a hard worker and a dedicated employee, and a true PR professional with strong writing and media relations skills. We are lucky to have her at Howard/Merrell. Congratulations Amy!

Learn more about Amy and her promotion in this press release.

5 Steps to Creating a Brand Platform

BrandingAs marketing has evolved and marketing channels have expanded, the opportunities to create and disseminate content that is “off brand” have proliferated. Establishing a solid brand platform is the solution to message dilution, competitive advantage and integrated marketing communications.

Here are the 5 steps to creating a brand platform:

  1. Brand Vision – What is the desired end-state the company would like to achieve in the future? NASA’s brand vision was to put a man on the moon. One day President John F. Kennedy visited NASA and asked a janitor what his job was. The janitor replied, “My job is to help put a man on the moon.” How do your employees answer this question?

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Weekly Wrap-Up #155

This week’s Wrap-Up includes news about Obama, McDonalds and the latest with LinkedIn. Enjoy!

1. Snapchat Charges Top Dollar for Ads

The young, but very popular picture and video app has been reported to charge $750,000 for advertising spots on users’ recent feeds. While Snapchat has refused to comment, multiple brands have expressed their disinterest in paying the premium for pictures and videos that will fade away after one day. While the app can garner tens of millions of views per day and has an average of 100 million users per month, there are many drawbacks to advertising with the app. Critics have been quick to emphasize the age of Snapchat, taking into account the speed with which it has grown; however, for now, brands are having a hard time wrapping their heads around the big bucks.

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Weekly Wrap-Up #148

In this Weekly Wrap-Up, read about what companies are doing to build their brand awareness and increase sales this holiday season.

1. New York Subway Riders Able to Find Holiday Gifts During Commute
Earlier this week Amazon began advertising on the large digital kiosks that are located in the New York subway stations. These digital screens allow customers to swipe through holiday gifts to learn details about the product. If customers find a product they would like they can use the digital screen to scan a QR code or send a text message to their phone with a link of where to buy the product. The promotions will end on December 23rd, as that is the last day to purchase an item and receive it before Christmas.

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Weekly Wrap-Up #144

Hot topics for this week: Halloween, politics and ebola. Check out the weekly wrap-up:

1. A Royal Tweet
The Queen of England sent her first tweet to commence the opening of an information technology gallery at the Science Museum. The tweet read “It is a pleasure to open the Information Age exhibition today at the @Science Museum and I hope people will enjoy visiting. Elizabeth R.” The message was sent from the British Monarchy’s account, which was formerly managed by palace officials. In May of this year, Prince Harry took to Twitter to share his excitement about the 2014 Invictus Games.

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Our Restaurants of Choice


We’re excited to be named agency of record for Eschelon Experiences, a premier North Carolina restaurant group.

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Weekly Wrap-Up #142

Who is Instagram crazy? Who are the powerful political Twitter elite? What are the marketing strategies JetBlue and McDonald’s are instituting? Find out in this week’s wrap up.

1. World Leaders Rule on Twitter

Who are among are the most powerful political Twitter elite on the planet? President Barack Obama, Pope Francis, India’s Prime Minister Narendra Modi, Indonesia’s Susilo Bambang Yudhoyono and Queen Rania of Jordan are among the Top 10. According to Adweek, when India’s new prime minister, Modi, took power five months ago, he actually stopped giving interviews to local reporters and instead tweeted his photo opps to his more than 7 million followers, ranking him just behind the pope in Twitter popularity.

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Weekly Wrap-Up #139

What are the stories behind these hashtags? #dontdriveanddrive, #bendgate, #budweiserdog, #trendsintechworld, #webrooming, #connectedcars Find out in the Weekly Wrap-Up!

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