Hot topics for this week: Halloween, politics and ebola. Check out the weekly wrap-up:
1. A Royal Tweet
The Queen of England sent her first tweet to commence the opening of an information technology gallery at the Science Museum. The tweet read “It is a pleasure to open the Information Age exhibition today at the @Science Museum and I hope people will enjoy visiting. Elizabeth R.” The message was sent from the British Monarchy’s account, which was formerly managed by palace officials. In May of this year, Prince Harry took to Twitter to share his excitement about the 2014 Invictus Games.
We’re excited to be named agency of record for Eschelon Experiences, a premier North Carolina restaurant group.
Who is Instagram crazy? Who are the powerful political Twitter elite? What are the marketing strategies JetBlue and McDonald’s are instituting? Find out in this week’s wrap up.
1. World Leaders Rule on Twitter
Who are among are the most powerful political Twitter elite on the planet? President Barack Obama, Pope Francis, India’s Prime Minister Narendra Modi, Indonesia’s Susilo Bambang Yudhoyono and Queen Rania of Jordan are among the Top 10. According to Adweek, when India’s new prime minister, Modi, took power five months ago, he actually stopped giving interviews to local reporters and instead tweeted his photo opps to his more than 7 million followers, ranking him just behind the pope in Twitter popularity.
What are the stories behind these hashtags? #dontdriveanddrive, #bendgate, #budweiserdog, #trendsintechworld, #webrooming, #connectedcars Find out in the Weekly Wrap-Up!
There were a number of interesting headlines this week involving Budweiser, Royal Baby #2, Ray Rice and the announcement of Apple’s new products. Read more in our weekly wrap-up.
Football, buckets of ice, generation Z…read the latest in this week’s wrap up:
1. #StrikeOutALS #IceBucketChallenge
Unless you have been have been living under a rock, you have more than likely been bombarded with videos of your peers dumping buckets of water on their heads in the name of ALS. Time reports a $15 million increase in donations since the start of the challenge at the end of July, and more than a million videos posted on social media. Numerous ALS patients have taken part in the challenge as well, and the goal of raising awareness has certainly been reached.
This week saw the release of new studies and the introduction of new ventures. Get caught up with the latest edition of the Weekly Wrap-up.
Welcome Nicole Johnson!
Nicole joins the Howard/Merrell family as a Senior Media Planner/Buyer. She is a familiar face in the hallways of the agency as Nicole has been freelancing for us for quite some time.
So during this purging process I’ve experienced a lot of unsubscribe pages. Some difficult to navigate, as if they had me held hostage. Some simple and quick, like they could care less if I left. Good riddance. I really didn’t think much about these experiences. It was a nuisance that had to be endured.
That is until I encountered the one from Sears. It was easy to use, which was nice. But it also included a series of simple videos. Some random dude in a robe, who looks like he just rolled out of bed, was begging me to stay. It wasn’t that they were super funny, or even well produced. It was just that someone cared enough to make something of a very simple experience. And that made me think that staying on this one email list wasn’t such a big deal. They must really want me to stay.
It’s these small moments that help a brand have a dialog with consumers. Like a 401 page that pokes fun at itself, or an on-hold message that you actually want to listen too. And these little opportunities are everywhere. Find them.
If you’ve encountered similar experiences, I’d love to hear them. Just leave a comment below.
On Sat., Dec. 15, Marbles Kids Museum in Raleigh, N.C. hosted their first annual Gingerbread Jamboree. At the center of the sold out holiday event was Howard, Merrell & Partners’ client, The Candy Cottage. We proposed the idea to Marbles Kids Museum and helped coordinate the event to ensure The Candy Cottage received maximum exposure. The Jamboree was promoted through public relations, social media and other marketing efforts. As the event’s official sponsor, The Candy Cottage was promoted before, during and after the event.
Attended by more than 60 families, the event scored great visibility among consumers and helped to create sweet memories at the same time. Families who attended the event were given a Candy Cottage to decorate and take home. With a plethora of decorating goodies from candy canes to frosted cereals and even pretzels, the kids and parents had a blast creating their own keepsake Candy Cottage.
Following the Jamboree, attendees gave very positive feedback:
“I just wanted to tell you how wonderful the event was today! The cottages were so easy to decorate, the selection of decorations was incredible and creative and the staff was so helpful and friendly. My kids and I had an absolutely wonderful time and I am sure we will use the house again and again. I hope you have the event again next year…”
“I am writing to say that the day was a wonderful success for my family and we were very impressed with how well it was organized. We could hardly believe the room was full of excited families. It was fun and we hope to enjoy this event for many years to come. Thank you for your efforts.”