In the Office

Amanda Earns a Promotion











Amanda has been promoted to Account Executive.

She is a smart young lady who looks to grow and be challenged. It is this drive that allows Amanda to push herself to provide excellent client service and leverage the knowledge and experience she possess. Amanda has successfully provided internal and external public relations to a number of clients including: Case Farms, BRI, AjiPure, Fantastic Sams, Kioti, Solair and Step2.

What an asset to the Howard/Merrell family. Congratulations Amanda!

Teamwork Makes The Dream Work

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What does it mean to be the greatest? Winning the most awards? Receiving the highest honors? Having the largest fan base?  Well, according to arguably the greatest basketball player in history, Michael Jordan, it all comes down to teamwork. “Who is the greatest?” is the wrong question. What we really should be asking is, “What team is the greatest?”

At Howard/Merrell, we also strive to be the greatest. Not only by presenting a show stopping performance at game time, but through collaboration and teamwork every day. We know the final product is important, and believe we have created some of the best work out there for our clients. However, we also know that it’s important to not only question the final product for greatness, but the process as well. So, through hard work and collaboration between some of the most talented public relations, social media, advertising, creative and media professionals around, we join Jordan in his belief that determining greatness lies in the team.

Thanks to Lorenzo Dickerson here at Howard/Merrell for sharing this video of Jordan’s wise words, and no hard feelings to you LeBron James fans.


The perfect mixture of advertising, social media, public relations and creative.

The perfect mixture of advertising, social media, public relations and creative.

Howard/Merrell is an organization concerned with detail. We take on projects with enthusiasm and determination to not only meet clients’ expectations, but to completely blow them away. How do we do this? With attention to detail.

Just as a great chef doesn’t simply chop, cook and serve, we at Howard/Merrell do not simply listen, implement and record. The same type of finesse that goes into creating a 5 star savory masterpiece is used in our dedication to client satisfaction. While a chef presents the perfect blend of vegetables, meats, starches and sweets to complete a meal, Howard/Merrell is dedicated to combining advertising, public relations, social media, creative, and more to develop a perfect mixture for client satisfaction.

So, when asked what hashtag best describes Howard/Merrell and why, Amanda Frasca here in our office, replied with the perfect response that encapsulates the company’s 5 star sensibility:

Sauce is commonly used to up the flavor profile of food. It’s something that takes time to perfect, can be complex, yet it completes a dish and adds that final touch of finesse. It’s that something you always remember and go back to. It’s that final taste of deliciousness that leaves you wanting more. What we do at H/M is very similar. We are a full-service agency that offers a wide variety of services. We are strategic thinkers from various backgrounds. We come together to create campaigns that, like a sauce, are made up of many parts. When those parts blend together, the end result is something that lingers, is remember-able and leaves you wanting more. The end result is something awesome.


Public Relations Dream vs. Nightmare

Celebrity drama is by no means few or far between. Whether it’s a drunk driving arrest, a divorce, or a drug charge, it seems like every time we turn our heads a new tabloid headline appears. Keeping a positive spin on events like these would be a challenge for anyone, but is particularly challenging for the rich and famous, who’s personal business seem to spread like wildfire.

However, managing PR for a celebrity would also be exciting, no doubt! Working for a client who regularly makes headlines provides the opportunity to share information quickly to a broad audience. So, would you rather take on the challenge of managing out of control rumors for the many celebrity troublemakers? Or keep things simple with those celebrities using their power for good?

It’s no question for Cindy here at Howard/Merrell—she prefers the peaceful PR of a perfect pooch. When asked what celebrity she would most like to manage PR for, this was her response:

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“That would have to be Boo, the Pomeranian.  Why?  He doesn’t talk back, doesn’t party late, gives to charities, and he’s just adorable. All the other celebrities I thought of have too much drama in their life.  I mean, really, would you want to manage Justin Bieber?  #PRNIGHTMARE”.


A positive return on emotion.

A positive return on emotion.

We at Howard/Merrell are different than other full-service advertising and communications agencies. We’re different because of the underlying values that drive our business. Of course we want to learn about our clients goals, and we strive to exceed expectations of excellent service. However, we take this business one step further, emphasizing human emotion as the cornerstone of successful, effective communication.

Branding must be relevant, self-expressive, functional, and valuable. However, what many people don’t realize is that branding evokes emotion. And emotion drives 90% of buying behavior. We’ve learned that to create this emotional response, brands must be part of a story that binds public relations, social media, advertising, media, and research. Stories evoke emotion, and emotion drives success.

So, its no surprise that after asking our employees what #hashtag best describes working at Howard/Merrell, we got this response:

We’ve always believed that the best, most effective communication is inspired by unique insights into human emotion. It’s a science we’ve turned into an art, and we’ve found there’s no better way to profoundly transform a client’s business.


When Negativity Strikes: Tips For Communication In A Crisis

If you or your company is suddenly cast under a negative public spotlight, it is all too easy to panic, shutting down important channels of communication. Knowing how and when to respond to negativity can prevent undesirable coverage from spiraling out of control and tarnishing your reputation. A properly timed and executed response can even turn a potentially costly situation into something positive for your image. More »

Welcome Amy Needham!

With a decade of professional experience, marketing knowledge and public relations expertise, Amy Needham is a welcome addition to the Howard/Merrell family.

As a Senior Account Supervisor Amy leads and manages the PR and social media efforts for her clients which include: CORDURA® brand fabric, Step2 toys, The Wine Feed and the National Humanities Center. Specifically, she focus on promoting thought leadership, executing product launches, media relations, corporate communications and social media efforts, as well as leading strategic marketing and crisis communications activities.

Before joining Howard/Merrell, Amy worked at Pierson Grant Public Relations, managing and developing PR and marketing strategies and implementing communication programs for consumer products and technology brands.

Amy graduated from the University of Florida with a bachelors degree in Journalism.

Learn more about Amy in this press release.

Congratulations to Amy Jones!

We are pleased to announce the promotion of Amy Jones to associate account executive. Since joining our family last year, Amy assisted the public relations and social media efforts for clients including Georgia-Pacific Professional, FMI, SQFI, Candy Cottage, Family Business USA, The Wine Feed and KIOTI Tractor.

In her new role, she will be responsible for managing day-to-day media relations, community relations and event marketing activities for her clients, as well as supporting the execution of strategic public relations and social media marketing campaigns.

We love her energy and drive. And, we look forward to her being a part of the Howard/Merrell family for a long time. Congrats Amy!!

Take a peak a her release.

Kaitlin Hughes Joins the Team

Welcome to Kaitlin Hughes!

Kaitlin joins us as an Account Coordinator. In this role, she helps coordinate social media and public relations projects for a number of clients. She manages and monitors social media, conducts media relations, writes press materials and supports events.

We are excited to have Kaitlin on board and that she has brought her creativity and analytical skills to the agency. For more information on Kaitlin, check out her release.

Are You the Account Supervisor for us?

We are searching for an energetic professional who can lead PR and Social Media efforts for clients as well as grow and nurture a great team of junior folks. Must be a strategic thinker, team leader, efficient multi-tasker, strong writer and good communicator. Previous agency experience preferred.

Candidate should have experience developing, managing and executing multi-faceted B2B and B2C campaigns which include national media and blogger outreach, newsletter development, social media management, product launches, executive visibility efforts, corporate communications and event management.
Knowledge and experience with crisis management and media training a plus. Experience with personnel management and growth required.

Will be responsible for managing day-to-day traditional public relations and social media activities, and collaborating with the agency’s other internal departments to execute fully integrated communications campaigns.

Qualifications: Bachelor’s degree, at least seven years relevant marketing experience (post graduation)

Do you fit this description? If so, send your cover letter and resume to