In the Office

Happy Anniversary to Stephanie!

Congratulations to Stephanie Styons on her 10th anniversary with the agency.

Stephanie started the PR and Social Media offering at Howard/Merrell. From helping companies discover their potential, to crafting and implementing engaging marketing programs, she channels her creativity and experience to ensure clients receive quality service and effective results.

During her time at the agency, Styons has developed strategic marketing campaigns that integrate social media and public relations efforts to drive business objectives in a unique way. Stephanie has worked with many clients such as Georgia-Pacific, BASF, Southwest Windpower, Invista, Safe Quality Food Institute, Butterball and Kioti Tractors. Her ability to analyze the needs of clients in relation to the services of the agency, allows the entire team to function smoothly and provide clients with exceptional services.

Happy Anniversary to Stephanie! Here’s to another 10 years!

Weekly Wrap-Up #151

Airport and presidential news, the latest with femvertising, and more – all in this week’s wrap-up.

1. London Airport Makes “Across the Miles” Campaign Personal

Holidays can be hard for those who are not able to be with their loved ones. With that in mind, Docklands Airport developed the “Across the Miles” campaign that allows people to send personalized video messages from the London airport to their friends and family. The airport set up a log cabin in the departure lounge complete with elf helpers encouraging passengers to record their messages in front of a festive backdrop. The campaign is being shared across social channels through a promotional video.

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Weekly Wrap-Up #149

The evolution of storytelling, popular geotags and finding the most engaged users – all in this week’s wrap-up.

1. Pinterest – the new leader in social media?
New York magazine recently said that Facebook should be very intimidated by the rate at which Pinterest is growing. With their continual growth and improvements of the site, Pinterest is a hot spot for marketing. While the majority of users are female, the loyalty of users is unsurpassed by any other social media platform. Currently, the site is averaging about 53 million active users per month. Pinterest also has a 50 percent higher conversion rate than any other social media platform, making it ideal for brands looking to drive traffic to their sites.

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Andria Rosell Joins the Agency

Andria Headshot

A warm welcome to Andria Rosell, our newest member of the Howard/Merrell family. With her strong background in social media, public relations and integrated marketing, Andria joins us as a Senior Account Supervisor who will develop and execute strategic, innovative digital, social and PR programs for clients.

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Our Restaurants of Choice

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We’re excited to be named agency of record for Eschelon Experiences, a premier North Carolina restaurant group.

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Julie Orsini, Intern to AC

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Starting with us as an intern while in college at Elon University, Julie has always been a hard worker who demands positive results. That’s why there was no question that after Julie’s graduation, we wanted her to be a part of the Howard/Merrell team.

Julie has joined us as an Account Coordinator.

She is smart, resourceful and has a solid education in strategic communications. As an AC, Julie is helping develop and execute campaigns and build brand awareness for companies large and small. She crafts client social media editorial calendars, social outreach recommendations and strategic blog content. Working with our team of strategic branding experts, Julie supports a number of clients including: Safe Quality Food Institute, AjiPure, and iTech.

We are thrilled to have her on board. Welcome Julie!

Chloe Seipel Joins Howard/Merrell

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We’re happy to welcome Chloe Seipel to Howard/Merrell.

As an Associate Account Executive, Chloe follows each client’s brand strategy while handling day-to-day responsibilities focused around conducting national and trade media relations, event marketing, content generation and social media activities. Currently, she supports a number of clients including CORDURA® brand fabric, AjiPure and National Humanites Center.

We work hard to hire team members who don’t just want to conduct marketing tactics, but want to help build and execute against a brand strategy that allows clients to achieve their marketing and sales goals through effective communications. Chloe fits that description — Since day one she was ready to help clients with their branding strategy and ongoing marketing needs.

Chloe has a bachelor of arts degree in strategic communications from James Madison University, and earned a master of science degree in communications from North Carolina State University.

Are you a PR and Social Media Pro? Come Join Our Team!

Are you an energetic, organized professional who can manage public relations and social media campaigns? Do you consider yourself a strategic thinker, independent worker and team player with strong organizational skills?

If so, we want you!

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Pharrell Williams’ Brand: Unique, Bold, Creative

Pharrell Williams performing at Coachella Music Festival - April 2014

Pharrell Williams performing at Coachella Music Festival – April 2014

From his hit singles to his legendary style, Pharrell Williams is no doubt one of today’s top stars. His music is unique, collaborative and stylized, and his bold clothing choices follow suit. His daring creativity and willingness to take chances has certainly paid off, positioning him as a major thought leader in the entertainment industry. From interviews with Oprah Winfrey, to multiple Grammy awards, to a global initiative making everyone “Happy”, his success has undoubtedly gained an international following.

While it may not seem obvious at first, these same underlying ideals drive agency success. At Howard/Merrell we strive to develop unique, bold, stylized brands for our clients through collaboration and determination. In doing this, not only do we position our clients as thought leaders, but position ourselves that way as well. So, naturally it makes sense that our employees are drawn to Pharrell’s impressive reputation. When asked what celebrity he’d like to manage PR for, Sharvin Whitted here at Howard/Merrell said:

“Pharrell Williams. He’s an influential artist that’s on top of his game now in everything from music to fashion. He’s very eccentric and just seems like the type of guy that has something cool and / or positive to say. I’ve been a fan of his for quite some time now.”

Amanda Earns a Promotion

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Amanda has been promoted to Account Executive.

She is a smart young lady who looks to grow and be challenged. It is this drive that allows Amanda to push herself to provide excellent client service and leverage the knowledge and experience she possess. Amanda has successfully provided internal and external public relations to a number of clients including: Case Farms, BRI, AjiPure, Fantastic Sams, Kioti, Solair and Step2.

What an asset to the Howard/Merrell family. Congratulations Amanda!