In the Office

Mobile by the Numbers

Check out this infographic I found on Mashable showcasing new statistics about mobile use and implications for mobile marketing.

A few notable stats:

  • By 2014 mobile internet usage should exceed desktop internet usage.
  • One half of all local searches are performed on mobile devices.
  • Women age 35 to 54 are the most active group in mobile socialization.
  • 91 percent of mobile internet access is to socialize, compared to 79 percent on desktops.

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