1. Cornell creates ‘Retweet’ tool
Researchers at Cornell University, supported by the National Science Foundation and Google, generated an algorithm that determines what makes a specific tweet more popular than others. It uses word construction, keywords and other elements to predict how popular or ‘retweeted’ a tweet will likely be. The tool gives users the ability to create multiple versions of a tweet to then select the one that will be the most popular. One defect of the tool is that the algorithm equates the length of a tweet with how informative it is.
1. Brian Williams Apologizes for Inaccurate Statement
NBC Nightly News anchor, Brian Williams apologized Wednesday night to Stars and Stripes for an inaccurate statement made on- air last Friday. Williams said he was a passenger in a helicopter that was brought down by enemy fire while covering the 2003 invasion of Iraq. Truthfully, Williams was in a helicopter following the one that was shot down. Was Williams’ apology effective? Watch the video here and decide for yourself.
Social media channels institute changes and Super Bowl ad chatter begins, in this week’s wrap-up.
1. “While You Were Away” from Twitter
While Twitter is loved for its instantaneous updates, it can be overwhelming for the non-avid Twitter user. Recently, Twitter has added a new feature to its mobile app for some users called the “While you were away” feature. The addition allows users to be presented with a collection of some of the top tweets that have been published since the user last used the app. While it has not yet been announced whether or not all users will have access to this feature, advertisers are already strategizing on how to capitalize on the feature. The items collected in the “while you were away” section will likely be those that have received the most favorites or retweets, which allows premium content to garner more attention.
The evolution of storytelling, popular geotags and finding the most engaged users – all in this week’s wrap-up.
1. Pinterest – the new leader in social media?
New York magazine recently said that Facebook should be very intimidated by the rate at which Pinterest is growing. With their continual growth and improvements of the site, Pinterest is a hot spot for marketing. While the majority of users are female, the loyalty of users is unsurpassed by any other social media platform. Currently, the site is averaging about 53 million active users per month. Pinterest also has a 50 percent higher conversion rate than any other social media platform, making it ideal for brands looking to drive traffic to their sites.
In this Weekly Wrap-Up, read about what companies are doing to build their brand awareness and increase sales this holiday season.
1. New York Subway Riders Able to Find Holiday Gifts During Commute
Earlier this week Amazon began advertising on the large digital kiosks that are located in the New York subway stations. These digital screens allow customers to swipe through holiday gifts to learn details about the product. If customers find a product they would like they can use the digital screen to scan a QR code or send a text message to their phone with a link of where to buy the product. The promotions will end on December 23rd, as that is the last day to purchase an item and receive it before Christmas.
A warm welcome to Andria Rosell, our newest member of the Howard/Merrell family. With her strong background in social media, public relations and integrated marketing, Andria joins us as a Senior Account Supervisor who will develop and execute strategic, innovative digital, social and PR programs for clients.
This week’s wrap-up includes the latest with Whole Foods, Target, SnapChat, Spotify and User-generated content. Check it out:
Snapchat Creates Snapcash
Snapchat has teamed up with credit card processing company Square to allow users to transfer cash to each other. Snapchat’s money-spending service is not a surprise as the application has been expected to enter e-commerce for a while now. By swiping into chat, typing a dollar sign, and entering the amount, Snapcash provides users with a simple way to pay.
From perfect bodies to server crashes to finally being able to edit captions, here’s what been going on this week.
1. Obama weighs in on the net neutrality debate
Obama posted a statement and video on Monday weighing in on the ongoing net neutrality debate. He stated that the Internet was founded on the principles of “openness, fairness, and freedom”, and he shared his intentions to protect the Internet. He calls for the Federal Communication Commission to recognize that the Internet is essential for communication and life. Obama’s statement has created an awkward relationship with FCC Chairman Tom Wheeler’s statements. Obama appointed Wheeler in mid-2013, however the two are now advocating for different stances in the net neutrality debate.
Urban Outfitters, The Gap and Taylor Swift…what more could you want in this week’s wrap up. Take a look:
1. Digital Adverting Spending Soon To Surpass TV
In 2016, U.S. advertisers will spend more on digital advertising than on TV, according to Forrester Research. Digital advertising is expected to reach $103 billion in 2019, which will account for 36 percent of all ad spending. With the economic recovery, advertisers now have more money to put into their digital budgets.
Hot topics for this week: Halloween, politics and ebola. Check out the weekly wrap-up:
1. A Royal Tweet
The Queen of England sent her first tweet to commence the opening of an information technology gallery at the Science Museum. The tweet read “It is a pleasure to open the Information Age exhibition today at the @Science Museum and I hope people will enjoy visiting. Elizabeth R.” The message was sent from the British Monarchy’s account, which was formerly managed by palace officials. In May of this year, Prince Harry took to Twitter to share his excitement about the 2014 Invictus Games.