The fall chill is finally starting to set in and we are all busting out the long-sleeves. It’s definitely been a colder week… take some time, curl-up with a blanket and read the five must-read stories from this past week!
1. Facebook Advertisers Give Ads Lots of Likes
Adweek reports that many advertisers are raving about their success with Facebook Offers. 1-800-Flowers is just one of the many brands that cannot get enough of using the method to connect with their customers. It is good to remember that sometimes the best method of advertising is giving the deals where the customers are and not making them do all the work.
2. Apple Passbook is Already Hitting It Big
Apple just recently released Passbook, their new coupon and customer loyalty app, but it is already gaining traction with the brands. Several top brands like Target and Gap are offering coupons and discounts, proving that sometimes it’s good to be cutting edge and jumping on new apps – after all, the early bird gets the worm! Check out more about the new Apple app and how you can get it at Mashable.
3. New Campaign Temporarily Erases Facebook
Facebook is missing?!? An article posted by Adweek, to promote World Alzheimer’s Day, Alzheimer’s Disease International created a Facebook app that erased all of your posts when used and displayed the message: “Imagine your life without memories. For 36 million people living with Alzheimer’s disease, this is reality.” The app and article teach us all one thing: there’s nothing like shock value to draw attention to a campaign.
4. Fancy Tries to One-Up Pinterest Again
Pinterest competitor, the Fancy, has been striving for new ways to try to take over the pinning space. Their new strategy, as reported by Mashable, is to offer a subscription service that sends out a box of goods to subscribers of the service, a tactic that reminds us an awful lot of other companies who have been doing this same thing for some time now. What can you take away from this? Sometimes, if the customers don’t come to you, you have to go to the customers.
5. iPhone 5
The frenzy has started. One man reported sitting outside of an apple store for 8 days straight. So here, courtesy of PR Daily, are 10 amusing tweets about iPhone 5.
The weekend is just around the corner and the weatherman is predicting a balmy few days full of sunshine. However, if you need a break in between enjoying the gorgeous weather and soaking up some sun I highly recommend you take a minute to look over these little gems from inside the industry.
1.The 10 commandments of Pinterest for business
Pinterest is like the New York City of the Internet, a melting pot of everything wonderful ready to be pulled together for easy reference. For any company with a product to sell being the latest and greatest ingredient added to this pot can be a huge asset, but it’s also easy to get lost in the mix. For some tips on how to take the Pinterest world by storm try checking out the 10 Commandments of Pinterest for business.
2.The 20 Most-Viral Ads of 2012 (So Far)
What do a dancing baby, an adorable animal, and an unsuspecting victim have in common? Easy, they’re all little nuggets of marketing gold. Nothing screams 21st century like a viral sensation, and nothing screams viral sensation quite like dancing babies. This year has already racked up plenty of hits and the 20 most-viral ads of the year have already been conveniently combined. These ads are universal and truly genius. Don’t believe me? Check out #17. It turns out flash mob practical jokes are funny in every language.
3. 33 homophones that ensnare writers and speakers
All right don’t lie, we’ve all had those moments where we have to sneak over to Google and ask the inevitable is it sea or see…okay maybe not so much on that one, but nonetheless there are always those tricky homophones that seem to catch everyone now and then. Conveniently, ragan.com did a lovely thing and combined 33 homophones that could trip up anyone.
4. 12 Keys to Success on Twitter
Tackling any social giant is a daunting task, but when they’re raking in millions of visitors a day it becomes a necessary evil to any good marketing campaign. Twitter is one such beast that has to be utilized effectively to have any chance at reaching a desired audience. Luckily there are resources, like this article, detailing some of the keys to success on Twitter.
5. 5 updates in the 2012 AP Stylebook
The Bible by any religious interpretation may have been written thousands of years ago, but for anyone in the Advertising/PR/Marketing fields there’s another bible, the AP Stylebook. Like almost every other aspect of the marketing world the Stylebook is struggling to stay “hip,” “with it,” “down,” or whatever it is they’re saying these days, and this year is no different. So if you’re trying to stay down-hip-and-with-it check out the five major updates in the 2012 Stylebook.
Between the birthday of Twitter, fun monster 3D drawings and the legality of employers asking for job applicants’ social media passwords, this week has been full of exciting and interesting media news. Read on and enjoy!
1. HAPPY 6TH BIRTHDAY TWITTER!
Happy 6th birthday Twitter! While I am not an avid Twitter user, there are 500 million users who stay connected through this social media craze. What started with its first few tweets back in 2006 has grown to over 6,000 tweets per second in a mere six years. Taking a look back at some Twitter firsts, no one can forget the first tweet in outer space and the all-to-recent NASCAR tweet during the race. On behalf of all 500+ million users, happy birthday Twitter!
Between Facebook announcements, high-speed car wrecks and America’s beloved Oreo gracefully approaching 100, this week has been full of media diversity. Read on to see what you may have missed! Hint – new Oreo variety, limited time only.
1. Purchasing funnel for the ‘New Social Consumer’
Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google. What online channels should you be targeting in order to reach the perfect audience for your product? M Booth and Beyond took a look inside the “new social consumer” to find out how they research products and services online. Check out the full infographic at Mashable.
Our own Scott Piggott, Shavette Purvis and Mariana Pinner recently spoke at a North Carolina Technology Association luncheon. The audience was comprised of marketing professionals who work in the technology sector.
Scott opened up by talking about the marketing funnel – influence, engagement and transition – and how social media is apparent at every part of that funnel. Mariana provided a primer on social media, providing tips as well as real-life examples of companies using different social media techniques successfully. Shavette gave an overview of digital analytics, as well as how and when put tools in place to be able to properly measure online the activity and impact of online efforts. It is important not to forget to track the effectiveness of social media and other digital tactics.
It was a great session where everyone seemed to walk away learning something new about the ever-changing on-line world, which relies so heavily on social media and digital analytics.
Agriculture is much more than just sows, cows and plows; it encompasses all components of the food, fuel, fiber and feed industries. The AgChat Foundation, who introduced us to the term agvocate (agriculture advocate), works to connect farmers and ranchers with consumers through various social media platforms. It’s an exciting chance for the advertising and public relations industries to be at the forefront of this agvocacy movement.
To see some of the results social media has had on the agriculture industry, you can watch this AgChat YouTube video.
@AgChat is a moderated Twitter conversation that takes place every Tuesday night from 8-10 p.m. EDT. The discussions allow participants to voice their viewpoints and ideas on hot topics within the agriculture industry. Chats begin with 15 minutes of introductions and networking followed by questions agvocates have submitted to the moderator throughout the previous week. The last five minutes are reserved for pitching new ideas for the next #agchat conversation and promoting your own agvocacy efforts.
Recent #AgChat topics include:
- Parenting on the farm
- Farm disaster preparedness
- Mobile devices
- Family and business relationships
Check back soon for more ag and social media news!
All too often I find myself turning to Pandora for a brief mood elevator during my mid-day work crunch. I find what seems to be the perfect channel to suit my exact state of mind at that time, a collection of similar artists ready to be my personal stress- fighting support system. Then, it happens. I’m deep in my music zone when Pandora throws in that one random song you just so happen to despise. No Pandora, if I enjoyed Rhianna’s new drinking anthem, I would have just turned on my radio.
Many users share the same complaint; Pandora’s Music Genome Project – the brain behind deciding what music suits your taste – is often far off. And worse, the same tracks have a tendency to repeat at an obnoxiously high rate. Where is the lover of music and free streaming to turn?
Enter Spotify. An increasingly popular alternative to music sites like Pandora, the downloadable program is made up of a 15 million track database. The free version allows users to listen to any song in their database for up to 20 hours per month for the first six months. Additionally, users can connect to Spotify using Facebook, allowing for easy music sharing between friends. Teaming up with Spotify, Facebook now offers a “Music” tab that enables account holders to see playlists created using Spotify on their profile pages. The music program also lets users post what they are listening to at that exact moment via Facebook ticker. Friends who post their songs to Facebook enable others to open the same song in their Spotify application by simply quickly clicking “play” on any friends’ post.
Twitter also serves as a venue for Spotify music sharing. Right-clicking the track you are listening to opens up a list of options. You can copy the track URL, allowing you to insert it to your twitter feed, or send it to other users. Spotify also gives you the option to directly insert it to your Twitter feed along with a personal comment.
With other sites like Grooveshark, Rdio, and Rhapsody becoming contenders, which free music-streaming site do you go to for your daily escape? Will this open the door for more music sharing via social media outlets? Only time will tell.
Twitter is constantly expanding and improving to accommodate their 100 million active monthly users. In the past, it’s been difficult for companies to accurately measure the amount of activity Twitter is securing for their websites. Tuesday, Sept. 13, Twitter announced their new web analytics tool. This new product will show users how effective their Twitter use really is in a very streamlined fashion. For a preview of the tool, check out the rest of the announcement.
2. The hidden benefits of negative online reviews
Former Dell chief marketing officer, Erin Mulligan Nelson, knows the satisfaction a company feels when they receive positive reviews and real-life testimonials from customers using their products. She also acknowledges the fact that all products can have negative feedback and companies who are looking to improve their products should embrace that. Nelson states that these negative comments have been proven to build credibility and improve sales as well as open the lines of communication between the manufactures and their customers. Read the full Ad Age article to see how some global brands are using these techniques.
3. Billboard, bacteria or both?
When Warner Bros. Pictures decided to make a living billboard in honor of their Contagion movie release, a thriller centered around the outbreak of a deadly disease, getting the attention of their audience was the easy part. The growth of this billboard included two giant Petri dishes and a great amount of innovation. Let us know what you think, tweet us about it at @hmandp.
4. Groupon could be bad news for some businesses
Groupon and Living Social have proven to benefit from word-of-mouth referrals, but research from a recent Boston University and Harvard University study show that those methods might not be as beneficial for the businesses. The study states that overall rating scores on Yelp for businesses running daily deals are on average 10% lower than companies who avoid sites like Groupon and Living Social. The data is in, but it’s important to remember all of the factors that could be affecting this trend such as brand awareness and even company location. Read the results in this Web Pro News article to get the full story.
5. Hospitals are starting to focus on building brands
Hospitals, clinics and medical centers probably aren’t the first things that come to mind for most people when thinking about the future of advertising, but throughout 2011, advertising by health care facilities has increased by more than 20%. According to the Kantar Media unit of WPP, advertisements have grown to reach a total of $717.2 million, that’s up from $595.5 million within the same period in 2010. Hospitals are looking to implement new messaging and bring innovation to an area of the industry that is typically overlooked. Check out some recent health care inspired advertising campaigns in this New York Times article.
Don’t get me wrong; I play my part in the social media check-in craze. I enjoy the occasional restaurant or venue display linked to my Facebook and Twitter accounts, even more so when I score a deal or promotion. However, when you become a serial “check-in” user, not only are you bombarding our mini-feeds, you’re broadcasting your every move via Foursquare or Facebook Places [Ed. Note - Facebook recently changed their location-based tagging.] for the entire social networking world to see. Not only are these social media overloads exhausting to watch, they are extremely unsafe for those participating.
Checking in and out of places allows a large audience of people – some you may or may not know – to not only figure out your physical location, but also learn your every day routine. Patterns can allow for an easy crime target. Since the launch of these types of networks, there have been a number of reported burglaries associated with the information victims projected into the social media atmosphere.
For instance, John tweeting about his upcoming vacation and then checking in at his local airport, allows every follower he has to know exactly when he has left his home. Those checking into other people’s houses could also put their friends and family at risk. A simple click on your Foursquare app sends out a detailed map of exactly where “Mom’s House” is, allowing her to potentially fall victim as well.
So, the next time you’re mentioning your next moves, keep in mind the risks associated. Privacy settings can only restrict so much – do you really know those 1,423 friends? For information on Foursquare privacy loopholes, check out an article from ZDNet.com.