1. Clorox Tries to “Bleach Away” Potentially Racist Tweet
As racially diverse emojis were added to iOS Thursday, Clorox sent out a Tweet showing a bottle of its bleach made up of emojis with the text, “New emojis are alright but where’s the bleach.” Many took to Twitter, enraged by what seemed to be a racist comment by Clorox. Later, Clorox tweeted apologizing for the confusion and stating it wished it could “bleach away” the comment. Clorox explained that the tweet was meant to be about the tubs, toilets and glasses that could use some bleaching.
1. Twitter Launches Live-Streaming Application: Periscope
Earlier this week, Twitter launched a new live-streaming application called Periscope. Within hours, marketers began utilizing the platform to broadcast exclusive, behind-the-scenes footage and spontaneous question-and-answer sessions with customers and fans. The application’s ability to share replays and its link with Twitter has attracted large brands such as Adidas and Mountain Dew.
1. Why Developers Want to be on WhatsApp so Badly
WhatsApp cofounder Brian Acton announced at Facebook’s recent F8 conference that they do not plan to share the WhatsApp API. Acton explained that they want to keep the app as pure as possible, and to make sure no third parties get a hold who might inundate users with messages they don’t want. Many developers are disappointed about this announcement, and Acton reassures them he is “empathetic” to their concerns.
Week In Marketing: Apple Watch, Latest with Instagram, Facebook & Snapchat, #InternationalWomensDay,
1. Marketers Now Post More on Instagram than Facebook
A new report shows that brands now post more on Instagram than Facebook. The photo-sharing app has become popular because content is more visible and guaranteed to be seen in users’ feeds, unlike Facebook in which brands have to pay to promote their posts. Instagram now boats more than 300 million users – many of whom belong to the coveted millennial audience that is often hard to reach.
1. Instagram Creates ‘Carousel ads’
Instagram has introduced a new form of advertising that allows readers to swipe left to learn more about the brand or product. These ‘carousel ads’ have been called a digital version of multi-page advertising spreads in magazines. The ads were created as a way to share a sequenced story. “For instance, a fashion company could use the carousel to deconstruct the individual products in a ‘look,'” according to a blog post by Instagram.
1. Cornell creates ‘Retweet’ tool
Researchers at Cornell University, supported by the National Science Foundation and Google, generated an algorithm that determines what makes a specific tweet more popular than others. It uses word construction, keywords and other elements to predict how popular or ‘retweeted’ a tweet will likely be. The tool gives users the ability to create multiple versions of a tweet to then select the one that will be the most popular. One defect of the tool is that the algorithm equates the length of a tweet with how informative it is.
1. Brian Williams Apologizes for Inaccurate Statement
NBC Nightly News anchor, Brian Williams apologized Wednesday night to Stars and Stripes for an inaccurate statement made on- air last Friday. Williams said he was a passenger in a helicopter that was brought down by enemy fire while covering the 2003 invasion of Iraq. Truthfully, Williams was in a helicopter following the one that was shot down. Was Williams’ apology effective? Watch the video here and decide for yourself.
Social media channels institute changes and Super Bowl ad chatter begins, in this week’s wrap-up.
1. “While You Were Away” from Twitter
While Twitter is loved for its instantaneous updates, it can be overwhelming for the non-avid Twitter user. Recently, Twitter has added a new feature to its mobile app for some users called the “While you were away” feature. The addition allows users to be presented with a collection of some of the top tweets that have been published since the user last used the app. While it has not yet been announced whether or not all users will have access to this feature, advertisers are already strategizing on how to capitalize on the feature. The items collected in the “while you were away” section will likely be those that have received the most favorites or retweets, which allows premium content to garner more attention.
The evolution of storytelling, popular geotags and finding the most engaged users – all in this week’s wrap-up.
1. Pinterest – the new leader in social media?
New York magazine recently said that Facebook should be very intimidated by the rate at which Pinterest is growing. With their continual growth and improvements of the site, Pinterest is a hot spot for marketing. While the majority of users are female, the loyalty of users is unsurpassed by any other social media platform. Currently, the site is averaging about 53 million active users per month. Pinterest also has a 50 percent higher conversion rate than any other social media platform, making it ideal for brands looking to drive traffic to their sites.
In this Weekly Wrap-Up, read about what companies are doing to build their brand awareness and increase sales this holiday season.
1. New York Subway Riders Able to Find Holiday Gifts During Commute
Earlier this week Amazon began advertising on the large digital kiosks that are located in the New York subway stations. These digital screens allow customers to swipe through holiday gifts to learn details about the product. If customers find a product they would like they can use the digital screen to scan a QR code or send a text message to their phone with a link of where to buy the product. The promotions will end on December 23rd, as that is the last day to purchase an item and receive it before Christmas.