Remember when computers were something that stayed on a desk, weighed too much to carry, and tied up the phone line to access the Internet? Well as we know all too well, the days of reliance on stationary desk computers are long gone, and we are a mobile society with the Internet at our fingertips. While this carries a lot of benefits, there are undoubtedly some downfalls.
Take, for example, the world of advertising. The increased reliance on the internet provides a vast array of new advertising options and allows us the capability to reach people we could have never dreamed of years ago…. and this is great! However, it also means that every other ad agency now has that same capability. So, consumers have gone from seeing maybe ten to twenty advertisements per day, are now bombarded with hundreds on every Google search, Facebook browse, YouTube clip, and more. Therefore, now more than ever it is important for advertisers to catch peoples’ attention in a way that makes them stop, think, remember, and pursue.
We’ve had the opportunity to produce some great videos and TV spots for KIOTI. Here’s the latest, for their August sales meeting.
Isolating the KIOTI orange in the footage and pairing with a gritty, blues rock track gave just the right amount of energy and attitude to get dealers excited about the 15 new models.
Warning: Watching this video may lead to feet-tapping and head-nodding. You’ve been warned.
The weekend is just around the corner and the weatherman is predicting a balmy few days full of sunshine. However, if you need a break in between enjoying the gorgeous weather and soaking up some sun I highly recommend you take a minute to look over these little gems from inside the industry.
1.The 10 commandments of Pinterest for business
Pinterest is like the New York City of the Internet, a melting pot of everything wonderful ready to be pulled together for easy reference. For any company with a product to sell being the latest and greatest ingredient added to this pot can be a huge asset, but it’s also easy to get lost in the mix. For some tips on how to take the Pinterest world by storm try checking out the 10 Commandments of Pinterest for business.
2.The 20 Most-Viral Ads of 2012 (So Far)
What do a dancing baby, an adorable animal, and an unsuspecting victim have in common? Easy, they’re all little nuggets of marketing gold. Nothing screams 21st century like a viral sensation, and nothing screams viral sensation quite like dancing babies. This year has already racked up plenty of hits and the 20 most-viral ads of the year have already been conveniently combined. These ads are universal and truly genius. Don’t believe me? Check out #17. It turns out flash mob practical jokes are funny in every language.
3. 33 homophones that ensnare writers and speakers
All right don’t lie, we’ve all had those moments where we have to sneak over to Google and ask the inevitable is it sea or see…okay maybe not so much on that one, but nonetheless there are always those tricky homophones that seem to catch everyone now and then. Conveniently, ragan.com did a lovely thing and combined 33 homophones that could trip up anyone.
4. 12 Keys to Success on Twitter
Tackling any social giant is a daunting task, but when they’re raking in millions of visitors a day it becomes a necessary evil to any good marketing campaign. Twitter is one such beast that has to be utilized effectively to have any chance at reaching a desired audience. Luckily there are resources, like this article, detailing some of the keys to success on Twitter.
5. 5 updates in the 2012 AP Stylebook
The Bible by any religious interpretation may have been written thousands of years ago, but for anyone in the Advertising/PR/Marketing fields there’s another bible, the AP Stylebook. Like almost every other aspect of the marketing world the Stylebook is struggling to stay “hip,” “with it,” “down,” or whatever it is they’re saying these days, and this year is no different. So if you’re trying to stay down-hip-and-with-it check out the five major updates in the 2012 Stylebook.
We’ve had another exciting week here at HM&P. Like many of you, we spend some time looking at what’s going on these days. Here are 5 articles this week that caught our attention.
1. Instagram Purchased by Facebook for $1B
Yes, you read that correctly. ONE. BILLION. DOLLARS. Just last week we touted Instagram’s 1-million download mark, and one week later, the handful of employees from Instagram are sitting happily on a pile of cash! Instagram, which started in 2010 has grown incredibly and is easily one of the most used photo sharing applications for the iPhone, and now Android.
2. How do we do mobile?
AdWeek shows an infographic on how we use our mobile devices, including tablets. I’ll let the infographic speak for itself:
3. What makes a video go viral?
Mashable sat down with the partners of Seedwell who specialize in the production of viral videos and hit some key notes for a viral production. So what does make a video hit the top ranks on the web? The partners highlight three key points:
- “cute as hell”
- Did that just happen?!
And of course… kitties!
4. Drinking Boosts Creativity
No, I don’t mean you can get sloshed before you create a pitch or concept a full-on marketing plan. A couple drinks, however, can help your problem solving skills. Why? Alcohol removes the natural inhibitions that we have reserved and don’t express because of years of “education.” See: How Schools Kill Creativity So enjoy a beer or two, and watch the creative juices flow!
5. Dads are on the rise in Social
With more and more men becoming stay at home fathers, the rise of dads flocking to social media sites and blogs is on its way! Brands are seeing more dads using Pinterest, creating blogs for their day-to-day life at home, and becoming a more vocal part of the social sphere. So how will you leverage these guys?
From playoff games heard around the social media sphere – to a Today Show 60 Year anchor reunion – we’ve had a week of media highlights to remember. 2012 has already brought interest to a number of new tech tools, networking sites, and articles worth checking out. Explore some of the links below, and continue your new year with some online inspiration!
This artist is taking the moving picture game to another level in this amazing pencil-drawn animation filled with lots of talent, lots of running and cameos galore. His name is Qwaqa.
Viral video is a great social media tool. For evidence of that just look at the success 20th Century Fox had creating awareness for the movie “Rise of the Planet of the Apes“. Even the WSJ recognized the effectiveness of viral video marketing. By the way, the “AK-47” video has gotten 13 million – 13 million! – views.
This is only one video that was made for “Rise of Planet of the Apes” which showed apes doing crazy things.
I recently made a short video for a new business pitch, and there were lots of simple things that I did to make the video better. It was a short leap from reviewing those ideas to writing a post blog about them. These are good reminders for anyone shooting video on a limited budget.
Read the post on SocialMediaB2B.com
As social media continues to grow in the mainstream, obsessive behavior is sure to happen. Mobile devices make social media interaction easy, and as the following video shows, almost too easy. Produced in the style of an after school special, this video reveals that this time it is mom who has the problem. Moms are one of the largest growing demographics on Facebook, so make sure you give your mom your full support if she needs it.