Most people will not connect accountants with social media, but these platforms are a vital marketing tool for your accountants in Wirral business. It is important that you know how to use social media to market your accounting business if you want to succeed in this digital age. If you are unsure about where to start, there are a number of steps that you can work through.
Use The Right Social Media Platforms for Accountants
Before you start planning your posts and what you should be doing on social media, you need to know which platforms you should be using. There are a lot of different social media platforms that have millions of users, but they will not all work for your business. This is why you need to take the time to research the different platforms as well as your competition and potential clients.
Doing a quick Google search for your company name will help you establish where your business is being talked about. This will give you a good idea of where your existing customers are spending their time online. You should also do a search for your competitors to see which social media platforms they are using. While you might think that you should head to different platforms, going where your competition is might be the best solution.
You should also do some research on each social media platform to see what content related to accounting and the services you offer is being shown. This can give you an idea of the target audience on each platform and if it is the right platform for your business. If there is no content, it is possible that your potential clients do not spend much time there.
LinkedIn is often seen as the best platform for accounting businesses, but this will mainly be for professional contacts. Facebook and Twitter can be used to help get more traffic to your website. You might be surprised by the number of clients that you could get from them as well. You should not write off other social media platforms as they could be a good way of getting traffic and potential clients within Wirral.
Get Social Proof in Wirral
One of the best sources of new customers will be satisfied customers. This is why referrals and testimonials are still big in online marketing. Service businesses have long been using word of mouth as a means of getting more business and this is what social proof is.
To get this social proof, you should ask your satisfied customers to leave reviews and comments on your social media profiles. This social proof will show potential clients that you know what you are doing and that you can be trusted with their accounts. It is also important for search engine algorithms as better reviews will generally place you higher in the results.
Have Realistic Expectations
The measurement of your ROI will depend on what you want to achieve and you need to be realistic about this. As with all marketing, you need to have metrics that you are tracking and goals that you want to achieve. Without this, you will have no idea if your social media marketing is working or not.
Social media marketing is an investment in your Wirral accountancy business and you need to treat it as such. The primary benefit of this marketing is that the longer you use it the more it is going to pay off. You will also have to pump less of your marketing budget into it over time if you do everything correctly.
Link To Your Accountancy Blog
While you want your social media profiles to point to your website, you should also consider integrating them with your blog. When you do this, all of your new blog posts will be posted on your social media accounts as well. This is a great way of driving traffic to your blog and website without having to do anything other than post to your blog.
There are many steps that you need to take to set up and implement social media marketing for your Wirral accounting business. However, it is important that you take these steps as they will ensure that you get all of the benefits of social media and the potential clients that these platforms have to offer.