There are a lot of people who run roofing companies in Wirral who feel unsure about how social media will be able to help them. Social media marketing is something that all roofing companies should look at as it can benefit your business in a number of ways. If you are unsure about where to start, there are a number of steps that you can take to create the best social media marketing strategy for your roofing company.
Develop A Plan
While social media marketing can be beneficial to your business, this is only the case when you use it correctly. To ensure that you are getting the most out of social media marketing, you need to develop a marketing plan. This plan will need to outline all of the methods that you are going to use as well as your goals for each social media channel you use.
Setting out your goals is generally considered the best place to start. You need to consider if you are looking to increase your followers or if you want to get more traffic to your website. Once you know what your goals are, you will be able to map out the steps that you need to take to achieve them.
The next step in your planning should be to determine which social media platforms you are going to use. Not all social media platforms will be right for your in Wirral roofing business as they appeal to different people. An example of this will be Tumblr which will not help your business as much as Facebook or Twitter.
Once you know which channels you are going to be using, you need to plan when you are going to post content. Posting schedule will vary depending on the network and a lot of this will be down to trial and error. You should try posting at different times of the day and week to see when you get the most engagement. There are case studies that you can use to help you determine when you should post, but you do not have to stick to this.
Make Use Of Videos And Pictures of Wirral Roofing Projects
Social media is a very visual marketing channel and you need to use this to your advantage. This is actually a good thing for roofing companies as you will be able to showcase your work easily. This will help you gain more potential customers as they are able to see the quality of your work before they contact you.
It is recommended that you highlight the jobs that you are proud of as well as the more unique ones. If you have installed any new safety initiatives or innovations, you should also place this on your social media accounts. Detailed videos and pictures of the Wirral roofing projects that you have worked on will get you the engagement that you want.
When you use videos and pictures, you should not only share them on your social media accounts. You will need to attach them to your website content and blog posts. This will give any visitors something to share on social media which is a large part of social media marketing.
The content on your website will need to be engaging and easy to share on social media. This is something that is generally easier to do with videos and pictures when compared to text. The images and videos that you use for this will need to be high-quality as they will be the ones that people are more likely to share.
Engage With Others
One of the steps that you need to include in your social media marketing strategy is to engage with people on social media. If someone comments on a post on your Facebook page, you need to reply to them. If you are tagged in a tweet, you should reply or send some form of communication based on the content of the tweet.
Social media is all about engagement and is a great way to improve your customer service. Engaging with people on social media will also increase the visibility of your company. Of course, you do not have to wait for someone to contact or engage with you first as taking the initiative can be very beneficial.
When you proactively engage with other social media users, you need to be careful and always be relevant. If someone has shared a new story about roofing in Wirral, you can reply to them with something thoughtful. This will not only engage with the person, their friends and followers, it will also show that you know what you are talking about.
Monitor Your Roofing Competitors in Wirral
When you market your business on social media, you have to be aware of what your competitors are doing. You do not want to end up doing the exact same things as your competitors because this will not help you stand out from the crowd. You also do not want your competitors to be doing something that works and that you have no idea about.
Looking at how your competitors are using social media will give you an idea about what you should be doing. When you do this, you will generally be able to generate content based on what their followers want and could be able to draw them away from your competitor. You may also find that they are engaging with people on a topic that you never thought about. This will give you a topic for new content which could be very relevant to your target audience.
Consistency Is Vital
If you want your social media marketing to be successful, you need to be consistent. Your customers are going to learn to keep an eye out for updates from you and all users enjoy consistent content. You also do not want anyone to land on your social media account and see that you have not posted for a year.
If you are inconsistent with your social media marketing, this will give the wrong impression. They may think that your business is no longer active or that you will not be reliable when they contact you.