Did you know that the average internet user spends about two hours a day on social media? Social media allows people to keep up with their friends, keep in touch with family members, and share their interests. It is also a way to connect with brands. Social media can become a powerful tool to build an ongoing relationship with your audience and find new consumers. In fact, 71% of consumers who have a good experience while interacting with a brand on social media are likely to recommend the brand to a friend. Here is what you need to know about social media marketing.
Developing A Presence
You might not feel that social media marketing is relevant to you because you operate a brick and mortar business or offer services within a specific area. However, every business can benefit from developing a social media presence.
Google and other search engines are likely to display social media results on the first page of search results. Your Facebook page could be one of first results that shows up when a consumers looks up your business. Social media platforms are also used as search engines by users who want to find a specific service or product in their area.
Your social media presence can replace business directory listings that feel slightly impersonal. Your social media pages will drive traffic to your website, generate leads, and share practical information about your business, such as your address, phone number, and hours.
A lot of small business owners shy away from social media because they feel they don’t have the time or resources necessary to developing a social media marketing campaign. However, establishing a simple presence on major platforms such as Facebook, Twitter and Instagram will only take a few minutes of your time and you can still get good results by updating your pages occasionally.
Using Social Media To Generate Leads
Developing your presence on social media will help you generate leads. We already talked about internet users coming across your social media pages while looking up your business or using the search feature of a platform like Facebook.
Your social media pages will help you generate leads because the friends of the people who connect with you on this platform will see their activity. They will see that one of your friends liked your page, commented on one of your posts, or wrote a review for your business. This type of activity will increase awareness for your business and help establish a positive opinion of your brand or business since people know that one of their friends is engaged with your page. This type of endorsement feels more personal than reading reviews written by strangers on the internet.
You can use your social media marketing campaign to connect with leads during the first stages of the buying journey. Include links to your social media pages on the different platforms you use to reach out to new leads and promise them more quality content on social media.
Once a lead has liked your Facebook page or followed your Twitter account, you can keep delivering quality content on a regular basis. This will improve awareness for your products or services and will help a lead make a decision about whether or not your brand or business is a good fit for them. If your content is engaging, a lead will form a more personal connection to your brand by liking your posts or commenting on them.
There are other strategies you can use to generate leads on social media. Most social media platforms give you the possibility to invest in ads and have your posts displayed to users who correspond to your target audience. Social media ads are usually very effective because users tend to share information about their interests and it is easy to target the users who are likely to be interested in what you offer. You can also have influencers endorse your products on social media.
Using Social Media To Maintain An Existing Relation
Encourage existing shoppers and clients to connect with you on social media. Sharing exclusive information such as coupon codes is a great way to get more customers and clients to follow you on a social media platform.
Using social media to maintain an existing relation with a customer makes them more likely to choose your business again in the future. You can use social media to keep delivering content that is valuable to them, such as posts on how to get the most out of the products they purchased, posts about new products, or content relevant to their interests.
You should also look into using social media for customer service. Internet users have high expectations when it comes to contacting brands and businesses. They usually expect to be able to choose between different channels if they have a question or need help with a purchase. Because people are likely to turn to social media to talk about a bad experience, make sure you look for posts that mention your brand and respond to them by offering to help.
Depending on the social media platforms you use, you might be able to use a chat feature to respond to questions and provide customer service support. Make sure customers are aware that they have the possibility to reach out to you on social media to get a fast answer.
Where To Start
The ideal social media marketing campaign depends on your industry and target audience. You should do some research to better understand your customers’ journey before they choose your products and services and look at the role social media plays in this journey. You should also do some research on the habits of your customers and figure out which platforms they are likely to use and what kind of content they like to see on social media. Don’t hesitate to launch a small campaign and focus on developing a presence on a couple of platforms before deciding if you want to spend money on social media ads, get help from influencers, or use social media for customer service.