In the 21st-century, social media is paramount to how we communicate with one another and how businesses market their goods and services. For a builders company in Liverpool, just as a successful social media campaign can build the company website’s search engine optimization or SEO, it can also help the company increase its social media presence. What is SEO? It’s the legal process of bringing the highest number of visitors to a website by ensuring the site appears on the Google for its niche. The more visitors or potential customers a website draws the higher the number of visitors who turn into paying customers. Use the following tips below to build a social media marketing strategy for builders company in Liverpool.
1. Choose Two Social Media Sites
To start the process, the builders company needs to choose two social media sites to focus on. Should a company focus on all the social media sites? The answer is “no.” To make the most of social media, quality is more important than quantity. You do your business a disservice by trying to become known everywhere. Choose two social media sites and focus your efforts there to build your presence. For example, for a builders company, two places that would be useful are Facebook and Twitter. Facebook has over two billion users, and Twitter has over 328 million. These are two major sites that can get your business known. On Facebook, you will have a Facebook page. (A Facebook page is different from a Facebook wall.) On Twitter, you will have a Twitter wall.
We have a long standing record and reputation for quality, timely service delivery. We guarantee that all our projects are undertaken observing the highest levels of professionalism using materials of the highest quality and offering our clients accessibility and support. Builders Liverpool
2. Complete Keyword Research
Now that you’ve narrowed down two major social media sites, you’ll need to complete your keyword search. A builders company in Liverpool will have certain words associated with it that you will use in the title and content of your Twitter and Facebook posts. Keywords are extremely important for social media because these are the words that visitors type into search engines to find what they’re looking for. If you’ve successful configured SEO, your social media site will pop up high in search results. An example of a keyword phrase in this instance would be “builders company Liverpool.” You need to come up with broad keyword phrases as well as highly targeted. Coming up with keyword phrases is one of the hardest parts of SEO. If you’re unable to do this on your own, it’s always advised to hire a professional.
3. Get Your URL Shortener Ready
You’ve got a list of keyword phrases ready to use. When you post content, you will include a URL to your website. There’s no point in posting on social media unless you give visitors and potential customers a place to go. After all, the goal is to turn as many of the visitors into paying customers as possible. Therefore, you entice them with powerful social media posts that contain a URL that brings them to your website where they can get more information. The URL you use should be a shortened URL. This is not only more effective, but it gives you more room to work with, especially on a site like Twitter where you just have 280 characters to work with. Many sites provide a way for you to shorten your URL. Choose one of them that also lets you personalize your URL for direct action such as “get now” or “buy now.”
4. Put Social Media Share Buttons on Your Site
The power of social media is that it’s not all up to you. Your goal is not only to draw people from your social media to your site but to also encourage others to share your information on social media. Your website should include a blog or other ways to add content that explains your building products and services in Liverpool. Beneath that information should be ways to share your information on Twitter and Facebook. When others share your information on Twitter and Facebook that is another way to market your content and bring visitors to your website.
5. Ensure that Your Social Media Sites Are Set Up Properly
Another preliminary before you get active with social media is to ensure that your Twitter and Facebook are set up correctly. Make sure the colors of your social media match the colors of your website. Make sure you use your logo that appears on your site on your social media, as well. You are building a brand and you want to make sure visitors recognize your social media sites by the colors, etc. Be sure to include all relevant information in your social media bios, including the link you’ve shortened.
6. Post to Your Social Media Sites Monday Through Friday
To get the most out of your social media, you’ll need to set up a regular posting schedule. There are times during the day that are best for posting on Facebook and posting on Twitter. Do some research and determine what those times are. Post at least once a day on both of your sites and be sure to include some of your keyword phrases as well as the shortened URL.
7. Respond to Visitors
As you begin posting on social media, you will have visitors respond to you. Your job is to do more than just market. It’s your responsibility to take an interest in the visitors who have taken an interest in you. Therefore that means responding to question as well as just commenting in general. Social media activity takes time. Therefore, this is a process where a professional competent with SEO and social media could help you with the process.
8. Keep Track of Your Progress
You’ll be using the shortened URL in your social media posts. This URL should be linked to a tracking system. Investigate ways to track those who use your social media to visit your page. This is the best way to determine if your social media campaigns are effective.
If you put effort into search engine optimization and your social media, you will begin to see results for your Liverpool builders company. Consider hiring an SEO professional to help with the process.