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Howard/Merrell is a full-service advertising and communications agency located in Raleigh, NC. We do advertising, all things digital, social media marketing, public relations, media planning and buying, research and strategic consulting. We do it well. And we do it all under one roof.
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From the Blog

#Week In Marketing: Edible Bottles, PR Disasters, #NuggsForCarter, Chobani Comeback

Environmental-Friendly Alternative to Plastic Bottles The Skipping Rocks Lab has created a new edible water bottle out of 10% biodegradable brown algae as an environmental-friendly alternative to plastic bottles. Ooho, the sea-weed based capsule is safe for consumption, can be flavored and colored. The ‘orbs’ are being tested at sporting events now. Can’t wait to […]

Week In Marketing: April Fools, Multicultural Trends, Oldvertsing, Controversial Ads, Subway Campaign

April Fools’ Best Brand Pranks April Fool’s Day is always an opportunity for brands to prank consumers. AdWeek highlighted this year’s best pranks. From Dorito water, Burger King Whopper Cologne, to Chegg’s new energy drink Chugg – these brands outdid themselves! Top Multicultural Trends Hispanics continue to be among the top target audiences for brands. […]