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About Us

Howard/Merrell is a full-service advertising and communications agency located in Raleigh, NC. We do advertising, all things digital, social media marketing, public relations, media planning and buying, research and strategic consulting. We do it well. And we do it all under one roof.
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From the Blog

Week In Marketing: Ad Effectiveness by City, Video Ads, Color in Marketing, New Google Features, Twitter Videos

Which U.S. Cities Are Ignoring Your Ads? A recent study in 100 cities across the nation looked click-through rates of millions of impressions. That data was then turned into a ‘click-through index’. Six of the 10 cities least likely to click through were in California. Charlotte, NC ranked 12th most likely to click through, and […]

More than a Filter – Instagram Unveils New Marketing Tools

Instagram is rebranding. From their new logo, to the introduction of an algorithmic feed, the photo-sharing app is evolving as a multimedia platform. In particular, Instagram is becoming a better marketing tool for companies. Initially, the app was simply seen as a place for people to post filtered selfies and pictures of their meals, but […]